New Perceptions In Art Through Neuroscience Research

THE PERCEPTION OF ARTIf we go to an art gallery, we react to the artwork in many ways. We may feel mildly interested, quite interested, entranced, inspired. Or we might feel bored, disinterested, mildly disturbed, upset, aggravated or even, enraged. Without knowing about how to look at art, its history, or what is behind the meaning of what we are looking at, our reactions are subject to our own personal feelings. If we had taken an art appreciation class or studied about art history, we would have a different perception; a knowledge of how the art developed and where we could place it in the timeline of art development today.Art education– knowing art movements, timelines, developments, what motivated artists of the past personally and sociologically, will alter our perspectives and change the way we see art. For example, if we know nothing of Picasso, looking at one of his Cubist paintings may cause us shake our heads and walk away, perplexed. How could that chopped up vision of a human being be attractive and meaningful? But if we had read about Picasso during his Cubist period and knew that the colors he used were monochromatic and architectural for a reason, that Picasso was dealing with translating natural rounded forms to geometrical, flattened forms and that these images would inspire a new era of contemporary painting-then would we see Picasso’s Cubist paintings differently?Yes. For many of my Art Appreciation students, a paradigm shift and expansion of their skills of perception occurred. And in most cases, they learned how to enjoy art within a new context of understanding: a broader visual and historical, information-rich understanding.But now, there is additional knowledge in neuroscience that has shaken the foundation of these studies of Art Appreciation and Art History.A NEW ART APPRECIATIONVery recently, within the last decade, the perception of art has been studied by scientists and, especially, neuroscientists, that look at how neurons in our brains respond to various stimuli, including the visual, and especially, art.These studies are just surfacing to the public through various publications, and altering our ideas of how we perceive art. Those of use who were linked to their own personal perceptions of art, as well as those (like me) who have studied and taught the subjects of Art History and Art Appreciation, have been altered indelibly by these new neuroscience studies.Is this research making Art Appreciation and Art History so very different? Yes. From a neuroscientist’s point of view, we are, indeed, hard wired in our brains for seeing things in a certain way and the art we have manufactured for thousands of years, has been gauged to our neural response to the images we have created.The ultimate realization of this new neuroscience research is that the global art market has its roots in this understanding-not that anyone selling art since the Jurassic has gauged their sales on neuroscience, but has been inadvertently in line with the knowledge that some visual images appeal more than others. How many other global markets can begin to equate and calculate their sales according to this new technology?WHAT IS NEUROAESTHETICS?A new and interesting science is developing in the perception of art why we like what we see, and how the art market responds to our visual desires. Neuroaesthetics, is a new definition of perception which V.S. Ramachandran, a noted neuroscientist, writes about in his recent book, “The Tell-Tale Brain,” As a scientist researching many areas of neuroscience, he says, “Science tells us we are merely beasts, but we don’t feel like that. We feel like angels trapped inside the bodies of beasts, forever craving transcendence.” And he adds, this is the human predicament in a nutshell. He responds to our need for a higher being and sees that our ancient profile as human beings gives evidence to this.Ramachandran offers a new perception on what makes art, why we like what we see and what the art market uses to develop the value of artistic work. He establishes a premise that looks at how we see art in a new way. Through his research in brain-response situations, he has developed a profile of how and why art is attractive to us.WHAT ARE MIRROR NEURONS?Mirror neurons in our human brains are unique in that we can empathsize (feel the way they do) with our fellow humans in a way that animals or any other species can’t. In the development of our brains over thousands of years, we have become aware of not only ourselves as an image we keep in our brains (the knowledge and image of self) but also how we can manufacture a trail of history, make our own personal data album and autobiography that we can play back for our reference to relive tender memories, anxious moments, challenging situations, and terrible, sad events. Because we are knowing our own selves, we can record our personal histories in great detail in our brains and use these historical memories as resources for our development (or demise, if we get depressed or chronically affected by our negative past.)A NEW PERCEPTION OF ARTV.S. Ramachandran’s research and creation of neuroaesthetics has entered the world of Art History and Art Appreciation and is changing the perspective of art history.. Prior to his studies, art historical research, which became the study and research of Art History, was established in the early 19th century. A profile and timeline of art development was developed which gave credible history to the development of painting, and sculpture basically in the Western world.These studies gave a picture to the academic community of the development of art from the cave paintings to contemporary art in Europe and America. In the American academic world, Art History 101, the child of Art History development and has been the prime educational subject on the history of art until the present.THE GLOBAL COMMUNITYThis Art History outline presently taught in most academic environments, rich with documentation, often has a narrow view of historical creative endeavor in that it is not global and so to meet the needs of a rapidly expanding world, the study of Art History has to be updated to include many the creative cultures of many other civilizations including Africa, Indonesia, Asia, China, Russia and beyond.The view from the science community echoes an interest and need for many areas of study to go ahead into the future. What studies in neuroscience define for us is our global link as humans hard wired to see our creative development in a new and different way. For all of our accumulated wealth in the sciences, the link to other cultural resources has been a detriment to our development as a nation and a global linking with other cultures. Science has always had its strengths in objectivity, observation and empirical judgment. Within an ever-expanding world of knowledge, it is necessary for every source of research to spread unrestricted into other sources so that the total spectrum of knowledge will be enriched and therefore, benefit the global community.

Eliminating Profit Robbing Telemarketing Calls to Your Business

Most of us small business owners don’t have the luxury of having a secretary or office manager to screen our calls for us. It can become overwhelming when answering sales call after sales call from telemarketers prevent us from doing what makes us money. To top it off, we can sometimes be talked into spending our hard earned money on products or services that are often overpriced and/or not needed in the first place.Each time we add a new business telephone number or change the business location of the ones we currently have, our telephone numbers are placed on a telemarketing list as a “new business.” Our business phone lines are then overrun by harassing telemarketers that want to be the first to sell a new business what they don’t need. You see a “new business owner” generally hasn’t fine tuned their decision making skills to the point that they can just say no and hang up. These skills come with time and experience. Telemarketers know this and target these new business owners because seasoned owners won’t fall for their tactics.I am always adding or changing toll free and regular phone numbers. To prevent this constant barrage of calls (I call it “the first wave”) or to at least limit them, I have developed a strategy that is working right now. You, as a small business owner, can take what you need from this and add to it your own ideas that you have found that work.First, the “Do Not Call” list! This list was set up for consumers and not businesses. We as consumers are afforded a lot more rights under the law than we are as business owners. Either way there is no mechanism the government can use to determine whether the number you put on the list is a business number or a residential number. I am not telling you to put your company’s number on the list. I am simply explaining that if you did, it would work. Any number that is put on this list almost instantly sees a drop in calls from telemarketers. You can find this list by doing a search for “do not call list” on your favorite search engine.Secondly you must accept the fact that if you need something for your business then you will seek it out and find it yourself! Train yourself to never buy “spur of the moment!” Spontaneous purchases can kill a business. Once you realize this then you will never change your phone service just because someone called and was nice to you. You’ll never buy twelve dozen light bulbs or two thousand feet of extension cord. If you need a first aid kit then go buy one at the Home Depot and don’t buy a dozen from a con man on the other end of the phone. First aid kits, extension cords, light bulbs and phone service are all the top sellers to the construction business, your industry may differ but I am sure not by much. You must say no and it is absolutely OK to be rude and to hang up mid sentence. The point is that once you have trained yourself to say “no,” then you can follow step three.Third, you must tell the caller that not only are you not interested but you want them to remove your company and phone number from their list. You must do this every time.
Watch out for “free” items, “we want to save you money” or “can I ask you why” because these are their favorite tricks to get you to spend. I try to be as polite as I can so that they will actually remove my phone number. Sometimes you may need to call an 800 number that they will give you in order to be removed from further solicitation. I recommend that you call and have your business’ phone number removed right away because these companies can actually sell your name to other companies as an “active” number and that will only make matters worse. The problem then spreads like a virus. The bottom line is to tell them no and to ask them to remove you from their list before you even hear what they have to offer.Another way that I minimize the distractions of telemarketing sales calls is to use caller ID. Unfortunately, only local companies that acquire work locally can utilize this method. My concrete cutting company services customers in Massachusetts, New Hampshire and Maine, so when I get a call from California or some odd area code, I will prepare myself to be firm and up front before I answer the phone. If my calls are forwarded to my cellular telephone and I find out the call wasn’t from a vendor or supplier then I will simply program the number as DNA into my cell phone. This stands for “Do Not Answer!” You can program up to ten numbers under one contact name in most cellular phones and give it a distinct ring tone. I have DNA1, DNA2 and so on and I am up to DNA9 right now. If I see or hear one of these numbers come in I just push the button that sends them directly to voice mail.Lastly and very important is the use of a device that is called the “TeleZapper.” The TeleZapper sends a digital tone through the phone line telling automatic dialers used my many telemarketers that the line is currently disconnected and or not in use. The automatic dialing computer subsequently removes your phone number from its list. This not only stops them from calling back it also prevents them from selling your phone number as an “active number.” This device became almost extinct once the “Do Not Call” list became a reality because who needs to “zap” a telemarketer if you are not getting any calls? It still works great for the small business and you will see a dramatic drop in telemarketing calls if you use it correctly. This device will not work if you forward your calls to another phone or if you use a voice mail provided by your phone company and your calls are sent to that voice mail box. It will work when a call is picked up by an answering machine in your office. The TeleZapper is very difficult to find anymore in retail stores but it is still readily available new on eBay or online.© 2007 Affordable Concrete Cutting Massachusetts, MA All Rights Reserved

The Health Care Evolution – Ten Trends That Can Revitalize Nursing

Nurses are at the forefront of an evolutionary wave in health care. Whether we take leadership or not will determine nursing’s future.These ten trends can revitalize nursing if nurses break free from the confines of the medical model and use their education and skills to become wave riders.1. Aging Boomers
Boomers are living longer. Quantity of life is driving a desire for better quality of life. This generation wants to learn how to stay vital, mobile, healthy and productive. They are looking for guidance in health promotion and wellness, not only disease prevention and treatment.2. A 2nd Boom
Boomers Grandchildren are driving a huge demand for family health information and support for new and working moms. From birthing to family health education and sick child care, family systems need and want professional advice and innovative strategies to raise a brighter, stronger next generation.3. Information explosion
Internet access provides health consumers with tons of information, but not the knowledge or wisdom to know how to use it without getting confused. They need knowledgeable health professionals as gatekeepers, trusted advisors, or health system navigators.4. Holism
People are increasingly spending out of pocket dollars for alternative and complementary health care. Nursing education focuses on systems, whole person, life cycle perspectives that can guide in selecting appropriate options along a continuum of care.5. Consumer driven health care
As consumers rely less on employer health coverage and more on personal health spending, they are seeking innovative and home based solutions for care including advanced home monitoring, telephone consultation, personalized care, and individualized treatment.6. High Tech – High Touch
The need for personal connection, listening, and caring has never been higher. Nurses consistently rank first in every consumer poll for most trusted professional.7. Shortages and Cost Containment
Professional shortages and a drive to contain costs, creates a push to use mid-level and low-level providers for technical care. Nurses will continue to be driven away from the institutional bed side. With decreasing numbers of people in institutional care, face to face professional health care will be delivered in the home and community.8. Accessibility
Health information and care will be delivered on a global, mobile, remote, phone and internet basis. Nursing phone advice lines are increasingly popular with consumers.9. Back to Basics
With increased interest in information and coaching on proper food and nutrition, supplements, stretching, meditation, simplicity, life balance, joy in work, and relationships wellness and health coaching is a growing field.10. Self-Care/Self-Responsibility
People are realizing that doctors, medication and illness care are not going to keep them well. Employers, third party payers and common sense are driving consumers to take health care into their own hands. This trend will continue to drive an increase in self care information and reduction in in-patient and long term care.Tomorrow’s nurses are not working under a doctor’s direction, or in an institution. To remain viable, nursing will have to think beyond the institutional medical care box.Consumers are desperate for professional nurses to fill the need for proactive community
and home based health care.Tomorrow’s nurses will be innovative community health leaders, who develop and deliver services directly meeting the changing needs of health consumers.Progressive, professional nurses will form cooperatives, and creative health delivery systems that support families throughout the life span. They will provide continuity of health information and care while supporting people to navigate an ever more specialized and complex techno-medical system.Grab A Board – Surfs Up!© Aila Accad, RN