The Health Care Evolution – Ten Trends That Can Revitalize Nursing

Nurses are at the forefront of an evolutionary wave in health care. Whether we take leadership or not will determine nursing’s future.These ten trends can revitalize nursing if nurses break free from the confines of the medical model and use their education and skills to become wave riders.1. Aging Boomers
Boomers are living longer. Quantity of life is driving a desire for better quality of life. This generation wants to learn how to stay vital, mobile, healthy and productive. They are looking for guidance in health promotion and wellness, not only disease prevention and treatment.2. A 2nd Boom
Boomers Grandchildren are driving a huge demand for family health information and support for new and working moms. From birthing to family health education and sick child care, family systems need and want professional advice and innovative strategies to raise a brighter, stronger next generation.3. Information explosion
Internet access provides health consumers with tons of information, but not the knowledge or wisdom to know how to use it without getting confused. They need knowledgeable health professionals as gatekeepers, trusted advisors, or health system navigators.4. Holism
People are increasingly spending out of pocket dollars for alternative and complementary health care. Nursing education focuses on systems, whole person, life cycle perspectives that can guide in selecting appropriate options along a continuum of care.5. Consumer driven health care
As consumers rely less on employer health coverage and more on personal health spending, they are seeking innovative and home based solutions for care including advanced home monitoring, telephone consultation, personalized care, and individualized treatment.6. High Tech – High Touch
The need for personal connection, listening, and caring has never been higher. Nurses consistently rank first in every consumer poll for most trusted professional.7. Shortages and Cost Containment
Professional shortages and a drive to contain costs, creates a push to use mid-level and low-level providers for technical care. Nurses will continue to be driven away from the institutional bed side. With decreasing numbers of people in institutional care, face to face professional health care will be delivered in the home and community.8. Accessibility
Health information and care will be delivered on a global, mobile, remote, phone and internet basis. Nursing phone advice lines are increasingly popular with consumers.9. Back to Basics
With increased interest in information and coaching on proper food and nutrition, supplements, stretching, meditation, simplicity, life balance, joy in work, and relationships wellness and health coaching is a growing field.10. Self-Care/Self-Responsibility
People are realizing that doctors, medication and illness care are not going to keep them well. Employers, third party payers and common sense are driving consumers to take health care into their own hands. This trend will continue to drive an increase in self care information and reduction in in-patient and long term care.Tomorrow’s nurses are not working under a doctor’s direction, or in an institution. To remain viable, nursing will have to think beyond the institutional medical care box.Consumers are desperate for professional nurses to fill the need for proactive community
and home based health care.Tomorrow’s nurses will be innovative community health leaders, who develop and deliver services directly meeting the changing needs of health consumers.Progressive, professional nurses will form cooperatives, and creative health delivery systems that support families throughout the life span. They will provide continuity of health information and care while supporting people to navigate an ever more specialized and complex techno-medical system.Grab A Board – Surfs Up!© Aila Accad, RN

Business Advertisement

Business advertisement brings profits in sales. The key goal of such advertising is to convince the potential buyers to purchase manufactured goods and services. There are various avenues through which the customers get information about the true marketable products and services. These are television, radio, newspaper, magazine and recently online advertisement. The truly marketable product brand has now brought forth a novel integrated tactic that proves rewarding. The maintaining and cultivating the strategy by using the right tools at the right moment and in the right place is extremely necessary. The actual aim of the advertisement is to make people aware of products and services accessible under the brand name rather than selling the product.Significance of AdvertisementProduct publishing plays an important role in creating brand awareness among the general public. The potential buyers are persuaded to reach out for the products. In addition, the satisfied buyers make verbal publicity among the neighbors, friends and relatives. This leads to the increase of profits of companies by increasing its revenue. The expenses of advertisement in turn get good height in earnings. The popular modes of publishing goods and services are newspapers, pamphlets, brochures, magazines, journals and books.Advertising in print media is comparatively cheaper than availing through electronic media. By using this, one can cover a wide range of audiences belong to different age groups. For example, if a brand name is advertised on television the brand would get access to every home and offices, and also in other public places. With time, advertising on the internet is getting more popular. The internet is the most workable platform available till date not only in case of an advertisement, but in case of sharing new and creating universal awareness by sending them to every corner of the world.What Advertising Agencies Do?Many of the firms advertise their products to the potential buyers through their own advertising department. But, others depend upon some advertising agencies for promoting their brands and services. Organizations pay to these agencies for promoting their brand name. They are always there for recommending, and making the most of your advertisement costs of promoting your brand name on the right place.Advertising, therefore, is proper promotion of the products, not selling of items. It helps to give proper information about the brand. On the other hand, it facilitates general people know about the products and to buy the advertised brands more consciously. So, advertising is the link between company and their customers. Advertising not only gives the proper awareness of the products but also offers a nice introduction of the company. Attractive advertisements create demand in the public mind that in turn boost sales of the brand.Online AdvertisingOnline publishing of products and services promote the products in the best way as it is not limited by time and space. The different kinds of advertising sites are available for promoting products. We can select them based on our needs. The different kinds of methods available are Pay Per Click, banner ads, text ads, intext adds, link ads, flash ads, slider adds, hovering adds, pop up ads, pop in to add etc. You can take up as per wish. Online advertising is very specific to the audience. The advertisers use keywords or phrases in their online ads that are employed by the potential buyers in order to search for the products and services. More is, the online ads are region specific also. Banner advertising is a popular form of online advertising. Advertiser can advertise their banner by coming to an arrangement with online companies and publish their banner. It is more cost effective than other forms of advertising. There is just one time start up cost of creating a website. There are no associated costs like postage, storage, repeated design fee etc.A study by Google confirms that nearly 30% of internet-users read newspaper and they are likely to go online to research at least one product that they find in a newspaper. Internet advertising when combine with newspaper advertising can help advertisers to reach to targeted audiences. Whatever may be the media, without advertisement, business owners experience a much harder time to orient the business field in their support.

Don’t Let Them Tell You Different: Your Inner Beauty Is Undefinable

Defining beauty isn’t easy. In fact, for every culture, it means something slightly different. A tribe in Africa treats female beauty to mean a curvy, voluptuous woman, while society in America wants their women to be thin as nails. As different as priorities and perspectives of outer beauty in each culture may be, one thing is the same – inner beauty stems from confidence, inner peace and a positive mindset.Inner beauty isn’t about the face you want to have or attaining the body you’ve always dreamed of having; it’s about being happy with what you already have. Don’t you love your petite nose, slanted eyes, or dimples? If not, you should because true outer beauty begins and ends with true inner beauty. Love yourself – and all of your many unique qualities – and as a result look beautiful to the rest of the world, too.Inner Beauty Stems From ConfidenceWhen you feel good inside, you look good on the outside. Has a co-worker on Monday morning every remarked on your “glow” after having a relaxing weekend away from work and your many work-related responsibilities? It wasn’t their imagination. Your “glow” arose from rosy skin, and a relaxed vibe from the stress-free couple of days away from the office. And when that happens, you radiate a new, happier self. Like magic, you’ve gotten more attractive to each and every person you meet, and all thanks to an inner beauty, due to acceptance and confidence that translates to your outer self.Inner Beauty Stems From Inner PeaceDespite what you may think, you’re not your most beautiful when you’ve just had your hair professional done, or when you’ve just treated yourself to buying a designer dress to wear out for the night. You don’t look your best when you spend hours putting on make-up or only after working off that recent weight you gained last month.Instead, you look your best when you’re at peace with who you are, and where you are in life. Western culture has told us many things about beauty, all of which suggests that in order to be our most beautiful self we must weight this amount (no more, no less!), buy this cream, inject this anti-aging laser treatment, or show up wearing these designer brand of shoes. However, we don’t need to fulfill society’s silly standards of beauty. Instead, we can create our own.Inner beauty isn’t so easy to attain, because one of the key aspects of achieving it is first achieving inner peace. Are you feeling at ease about yourself, or uncomfortable in your skin? True inner peace (not some flittering thought, but a constant state of calm and peace about yourself) can come in many forms such as accepting your “flaws” as part of what makes you, you. It can come in the form of liking who you see in the mirror (no matter how much you want to change). It can be knowing yourself inside and out; believing in yourself and your dreams, and never letting anyone else tell you who and what you’re capable of. Are you feeling at peace about who you are, and what you’re here to do? That inner peace will undoubtedly shine through in your skin, your smile, and even the way you walk.In addition, your inner beauty will send a vibe to all those you meet that you’re positive, happy and peaceful about yourself and the world. And who wouldn’t be attracted to that?Inner Beauty is Attainable With the Right MindsetAnything you want in life can be achieved with the right mindset, and when you have the right mindset, you’ll always exude beauty. If you’ve ever felt empowered after writing a short story, gave a speech to others who felt moved by what you had to say, or felt as though you are unstoppable after running a marathon, that’s the power of your mind at work.Inner beauty comes from many sources, but one of the quickest ways to feel good about yourself and everything you stand for is through a positive, clear way of thinking. Love who you are, and your beauty will always follow.