The Morgan Plus Four Super Sports Sports Car

A review of The Morgan Plus Four Super Sports Sports Car, covering development, important features, and technical data of this the fifth model in the Morgan range.In this Article, I offer a nostalgic look at the Morgan Plus Four Super Sports, one of an elite group of classic cars, which was manufactured during the period 1936 to 1950.The creation of the Morgan Plus Four Super Sports is, in essence, down to the skills of Chris Lawrence, whose Morgan Plus 4 was very successful in the 1959 UK Race Season.In 1962, his competition successes came to the notice of Peter Morgan, who offered him Morgan works support.As a result, he won his Class in the 1962 Le Mans 24 hour race.Under the name Lawrencetune, he prepared engines for Morgan when specially ordered.The Lawrencetune Morgan Super Sports used the aluminium low-line bodies prepared specially for Le Mans.However, prior to low-line Super Sport production, a number of hybrid Plus 4′s were produced with the original steel high-line bodies, coupled with aluminium wings, and Lawrencetune engines.These are now a highly sought after models.During the period mid 1950′s to early 1960′s, the Morgan Plus 4 was powered by a series of Triumph TR engines and gearboxes.In 1960, Morgan teamed up with Lawrencetune, who modified the engines of a small number of Plus 4′s which were entered into various endurance events, including the Le Mans.Since it was not unusual for these modified cars to secure at least Class wins, they duly created interest amongst the sports car fraternity to encourage Morgan to produce equivalent modified Plus 4′s.Hence the birth of the Plus 4 Super Sports.In February 1961, Morgan launched the Super Sports which featured:
Specially modified 2138 cc, 4-cylinder Triumph TR2 engine developing 125 bhp at 5500 rpm
Four speed manual gearbox
Gas flowed head
Compression ratio of 9.0:1
Modified camshaft
Balanced crankshaft
Two twin choke Webber 42DCOE carburettors
Special inlet manifold
Four branch exhaust system using two pipes
An oil cooler
Four wheel disc brakes
The two seater Super Sports were produced in one of two body styles – either the high body or low body versions.Early models made use of the high-line bodies from the Plus 4, whilst later models used the low-line bodies from the 4/4.In 1962, a Lawrence tuned Plus 4 secured Morgan’s finest success at Le Mans, where it was a Class winner.As a result, it became the prototype of the Super Sports, which featured a lighter, low-line aluminium body, and a more powerful 125 bhp engine derived from a modified 92 bhp TR2 unit.These cars were distinctive with their bonnet scoop, which was necessary due to the cars’ two twin choke Webber carburettors.During the period 1961 to 1968, a total of 104 Morgan Plus 4′s were modified to achieve the Super Sports specification.Of these, 95 were two seaters built for racing and competitions primarily in the US.Furthermore, 50 of these cars were built as convertibles.With a top speed of nearly 120 mph, they were not only high performance cars, but also well suited to competitions.A unique example of this car was known as the Baby Doll, and was famous in Morgan folklore.It was specially ordered, in early 1962, by Lew Spencer, a Morgan dealer and noted SCCA (Sports Car Club of America) member.This was his personal Morgan race car, in which he subsequently won the 1962 SCCA C Class National Championship.The Baby Doll was renowned for the fact that it regularly beat Corvettes, Porsches, and E-Types, even though it sported a smaller engine than its competitors.It has been suggested that the Plus Four Super Sports offered what was probably the best value performance car on the market at that time.It had precise handling, with a body styling that took one back to the classic cars of the 1930′s.The Super Sports is the most desirable Morgan performance car owing to its competition successes in a number of major international races, combined with its limited production.This marked the end of the Morgan Plus Four Super SportsPerhaps this stroll down memory lane might have answered, or at least shed light on, a possible question:Which Morgan Sports Car is Your Favourite?However, should this question still remain unanswered, I will be reviewing, in some detail, in future articles within this website, the entire range of Morgan sports cars which were featured in the memorable era spanning 1911 to 1996.I hope you join me in my nostalgic travels “down sports car memory lane”.

Importance of Branding for E-Commerce Businesses

E-commerce businesses are becoming a reliable way to buy products online. Branding plays a direct role in improving chances of e-commerce business success. An increasing number of global customers are switching to e-commerce sites to purchase everything from groceries to apparel, and electronics to lifestyle products. The e-commerce industry has completely transformed the way in which consumers around the world access products and services. It has suddenly brought a world of options to the fingertips of end users. The future seems bright for the e-commerce industry, with major players branching out into newer product categories frequently (thus setting the standards for smaller brands).

For e-commerce businesses, things are going well enough, but the competition is also fierce. New e-commerce brands are launching every day and persistently trying to get a foothold online. When it comes to branding, e-commerce companies are leaving no stone unturned. In this scenario, it is vital that you build and implement a high quality branding strategy for your e-commerce business.

Branding Strategies For E-Commerce Businesses

By having a result-oriented, effective branding plan for your e-commerce business, you can stand out amongst your competitors. To achieve that, you must determine what makes your e-commerce business a unique player in the industry. Are you offering high quality products at the best available rates? Do you organize regular discounts and offers for your customers? Are you adding new product categories to meet more customer demands? What are the factors that would convince customers to choose your brand against others? E-commerce business owners must strive to highlight the unique selling points of their brand. Only then can an e-commerce brand be boldly promoted to larger audiences.

As an e-commerce brand, you have to be at the forefront when it comes to attracting product vendors as well as consumers to your e-store. Vendors would be interested in using your marketplace, if it has a strong brand that keeps providing value to customers. The number of sellers and customers you bring in to your network depends on the strength of your e-commerce brand, and how well it delivers on its promises. If you are intelligent in your branding, and consistent in your service quality, your e-commerce brand can achieve considerable success.

E-commerce branding, like all branding, is influencing the perception of your brand and its services, in the eyes of the customer. Effective e-commerce branding will make marketing easier, retain more customers, drive up loyalty, and create better potential value for steady, long-term success.

The way you must approach an e-commerce branding strategy is by highlighting some key points. With branding, you must uphold your business’s core mission, the problems you aim to solve for your customers, standards that it adheres to, and proof of the quality of services you provide. What are the factors involved in business branding and their importance?

E-Commerce Branding – Methods and Importance

1. Your Brand Image - A stellar, uniquely identifiable brand image helps customers attach value to your e-commerce brand’s personality. This includes various things such as logos, banners, taglines, marketing captions, social content etc., which should always represent your brand the best. This is quite important if you want to create value for potential customers and convert them into loyal customers. A good brand image goes a long way in retaining customers, by continually generating interest for your e-commerce brand’s offerings.

2. Customer Satisfaction - Customers are everything, when it comes to e-commerce or any other type of business. You can actually enhance customer experiences and drive up satisfaction (and loyalties). This is a big part of establishing your e-commerce brand. Put your best foot forward while marketing, deliver on your promises you make, and provide unmatched service and support to enhance your brand’s potential value. Remember that satisfied existing customers can and will bring in newer customers to your e-commerce business. Maintain your integrity and keep reinventing to bolster your brand’s chances of business success.

3. Find Your Unique Selling Proposition - As an e-commerce business owner you must determine the USP of your brand. This will help you brand and promote it better to larger groups of potential customers. Think about what sets you apart from dozens of competitors vying for true e-commerce glory. Is it your service quality or support? Is it the trust of your customers and your track record? Do you provide innovative offers, discounts and promotions on special occasions? Do you house the widest variety of rare products? You must determine why customers would choose your e-commerce site. What extra value can you offer to your potential customers that convince them to use your platform again and again? Find your USP and use it to strengthen your brand.

4. Utilize All Channels - Technological advances in the past decade demand that your e-commerce business maximizes its presence on all social, web-based and mobile platforms. More and more potential customers buy and sell through handheld devices, and almost all of them are on social websites. All your competitors are doing it, and so should you. It will help you make your brand easily accessible to larger audiences, which in turn will bring more conversions and significantly better revenues. Social and mobile should be the front and center of your branding strategy.

E-commerce sites can benefit from the above mentioned branding strategies. By using the concepts provide here, you can establish your e-commerce brand and take your business to the next level.

The Best Art Schools In America

Of the thousands of art schools in America, a few stand out in the art world as the best schools based on academic value. Some are dedicated art schools and some are colleges of general education with outstanding departments.Rhode Island School of Design enjoys the highest profile in art and design, and superlative respect among experts in the art world. A student with a degree from RISD will have their resume’ moved to the top of the pile. It is, however, not without substantial investment. At an average cost of over 100,000.00 per year, only the very serious artist major need apply. That may, in fact, be a large part of the respect given to graduates of this school.Yale University, already one of the most respected centers of education in America, also enjoys the status of having one of the best art schools in America for undergraduate work. Yale offers courses for several areas of visual art and techniques, as well as art history – a firm foundation for more intense graduate work.The Art Institute of Chicago offers one of the most unique opportunities for interpolation of art education and history to be found. AIC is actually located INSIDE one of America’s finest museums offering an outstanding experience for those who relish saturation in their passion and discipline.Cranbrook Academy of Art, located in southeast Michigan north of Detroit, has developed its reputation for modernism in architecture as well as many other genres in the field.At Maryland Institute College of Art the primary focus (no pun intended), is on visual arts such as graphic design, illustration, animation, and video film. A graduate from MICA applying at Pixar or Disney would be well positioned for serious consideration.Virginia Commonwealth University, a public college, offers some eighteen undergraduate majors from fine arts to many of the modern forms of digital and design. This is a quality education at a more affordable price. But, it’s not a shoe-in. Entrance is moderately difficult, so this is not for the student tenuous about a career in this field.California Institute of the Arts is well-known as the first academy to offer programs in both visual and performing arts. This only makes sense since Hollywood is the entertainment industry’s capital. Majors are offered in fine arts, theater, dance and music.Carnegie Melon University College of Art offers a well-rounded choice in schools of Art, Architecture, Design, Drama, and Music commensurate with CMU’s overall reputation.University of California Los Angeles (UCLA) offers possibly the most interesting variety in majors at their School of Arts and Architecture. Majors in World Arts and Cultures, Ethnomusicology, and Urban Design are definitely for out-of-the-box thinkers looking for highly specialized careers.Art Center College of Design, a private college located in Pasadena, CA, originally built its reputation as a vocational school. It still maintains a real-world focus on craftsmanship, technique and professionalism. If practical skills and abilities are your goals, Art Center’s roads to real-life clients such as Nike and Disney have earned it a position as one of the 11 best design schools in America.