Starting a photography business seems easy to begin with. All one needs is a good camera, an understanding of photography techniques, a love for photography itself, and the enthusiasm to turn a passionate hobby into a business.Unfortunately, it really isn’t as simple as that!The moment a talented amateur photographer makes the decision to become a professional, to earn money from their photographs, he or she ceases to be a photographer and instead becomes a marketer and seller of photography.The distinction between photographer and businessperson is crucial and understanding of this is essential if the would-be professional has a desire to be successful at selling their photographic work.Put simply, photographers do not make money taking photographs. They make money selling photographs.Sadly, the ease of entry into the photography business is so simple that many photographers find themselves asking the question, “how do I start a photography business” after they’ve already discovered that the reality is not as simple as they thought it would be after all!For those who are new to the photography business, or considering making the jump from being an amateur to professional photographer, there is a structured approach that could save some agony further down the line. This systematic methodology is called “The Six Pillars Of Success” and can apply to almost any small business.The six pillars are:
Mindset
Positioning
Marketing
SEO
Sales
Client relationships
MindsetBeing in business is not for the faint-hearted or thin-skinned. Because of this, it’s essential to maintain a positive mindset and keep your business goals firmly in sight. Commitment is a big factor here, too, and it’s important to be 100% committed to your success no matter the current circumstances. This also means investing in your continuing business education, and having a forward-thinking mentality that’s focused on your future growth.PositioningKnowing where to position oneself in the marketplace is something that will set the aspiring professional photographer apart from the competition. Identifying a photographic genre as a specialty, together with the demographic and personality of the ideal target client are a great start here. A pricing model also helps to determine which of those ideal clients will be willing to invest in the photography services and products on offer.MarketingIn its most simple form, marketing is the process of earning, and competing for, your ideal clients’ attention. Effective marketing helps to educate your photography prospects about who you are, your values and beliefs, how you conduct business, and how the client can most benefit from the experience of working with you.SEOSearch engine optimization (SEO) is critical to the success of any business in this day and age. A photographer might be the most personable and friendly person in the world and produce the most incredible photography their clients could possibly imagine, but that won’t matter one bit if no one can find them online. Even with the most amazing-looking photography website, it’s essential to ensure that the search engines have a good idea of what the website is actually about.SalesNo one wants to come across as the stereotypical used-car salesman, and if the client senses the photographer might be uncomfortable with his or her own prices or at all nervous about asking for the sale, they will instinctively become much more resistant to the sales process, making the sales job much harder. The answer is to learn how to sell from an ethical standpoint, and with the client’s needs firmly at heart.Client RelationshipsThis is where most professional photographers really trip up! They attract the right clients, create beautiful work for them, do a great job of selling it, and then never talk to the client again! This is a huge mistake, and can mean the photographer is stuck in a never-ending quest for new clients. The solution is to stay in touch with your family of valued clients. It’s easy to send them an occasional card in the mail, an email newsletter, or even call them on the telephone just to see how they’re doing.An Upward Spiral To SuccessAs you reach the last of the six pillars, you’ll see that a happy family of clients naturally causes you to be happier as a businessperson, which helps create an even stronger positive attitude.You also get to know your clients in a lot more depth, which then helps you when it comes to positioning yourself and your business in the marketplace.The process of marketing becomes much simpler and a lot less costly, since you’ll see a lot more benefit from word of mouth marketing.The SEO for your photography website is also made much simpler because your blog articles, for example, further help the search engines to see you as a local authority.The sales process becomes easier to manage because you’ve now created a good reputation within the community.Finally, your family of happy clients will love you more as your photography business becomes more established.
Starting A Photography Business: A Structured Approach For Success
5 Truths and 1 Lie About Business Productivity Software
Business productivity software is the key to having everyone working off of the same “page” as it were in your business. Being able to have an integrated set of packages that works together means data can easily shift from one program to the next, data can be shared and collaborated on, and all of that flexibility has led to a certain amount of confusion about exactly what business productivity software is, and what it isn’t.Here’s a list of things that good business productivity software is:* It works off of a common data platform giving everyone a common standard to work with
* It allows for collaboration through IM and other services
* Reporting software works flawlessly through all the different modules
* Modules that work together covers every aspect of the enterprise including accounting, marketing, sales and production
* Everything works together in real time without time lag including all phases of the enterprise.Part of the confusion, aside from being clear about how well everything works together is the fact that there’s one lie about well done business productivity software* It is hard to implement and maintain.This is actually as far as it gets from the truth. Well designed business productivity software is actually easier to install, set up, configure and maintain than any other set of packages could be. If the software is designed properly, then all it takes is one install on the server and one install on each client unless the implementation is web-based. Then all it takes is the server side setupMaintenance is easy as well. From a single point password and profile setup through apply once patching and upgrading, the best business productivity software reduces labor costs for IT dramatically. Instead of having to dedicate IT staff specifically to doing system upgrades and software patching, having the right business productivity software means that all the labor is centralized in a single process. No longer do techs have to track down salesmen and marketers to update their laptops, updates are handled automatically once installed server side.Between the flexibility business productivity software offers your accounting, sales, marketing and senior staff and the ease of setup and maintenance for the IT staff, having the right package enables your entire enterprise to work more smoothly than ever before. Check out the packages available and see which gives you the flexibility you need and the ease of use your IT department will appreciate.
The Best Art Schools In America
Of the thousands of art schools in America, a few stand out in the art world as the best schools based on academic value. Some are dedicated art schools and some are colleges of general education with outstanding departments.Rhode Island School of Design enjoys the highest profile in art and design, and superlative respect among experts in the art world. A student with a degree from RISD will have their resume’ moved to the top of the pile. It is, however, not without substantial investment. At an average cost of over 100,000.00 per year, only the very serious artist major need apply. That may, in fact, be a large part of the respect given to graduates of this school.Yale University, already one of the most respected centers of education in America, also enjoys the status of having one of the best art schools in America for undergraduate work. Yale offers courses for several areas of visual art and techniques, as well as art history – a firm foundation for more intense graduate work.The Art Institute of Chicago offers one of the most unique opportunities for interpolation of art education and history to be found. AIC is actually located INSIDE one of America’s finest museums offering an outstanding experience for those who relish saturation in their passion and discipline.Cranbrook Academy of Art, located in southeast Michigan north of Detroit, has developed its reputation for modernism in architecture as well as many other genres in the field.At Maryland Institute College of Art the primary focus (no pun intended), is on visual arts such as graphic design, illustration, animation, and video film. A graduate from MICA applying at Pixar or Disney would be well positioned for serious consideration.Virginia Commonwealth University, a public college, offers some eighteen undergraduate majors from fine arts to many of the modern forms of digital and design. This is a quality education at a more affordable price. But, it’s not a shoe-in. Entrance is moderately difficult, so this is not for the student tenuous about a career in this field.California Institute of the Arts is well-known as the first academy to offer programs in both visual and performing arts. This only makes sense since Hollywood is the entertainment industry’s capital. Majors are offered in fine arts, theater, dance and music.Carnegie Melon University College of Art offers a well-rounded choice in schools of Art, Architecture, Design, Drama, and Music commensurate with CMU’s overall reputation.University of California Los Angeles (UCLA) offers possibly the most interesting variety in majors at their School of Arts and Architecture. Majors in World Arts and Cultures, Ethnomusicology, and Urban Design are definitely for out-of-the-box thinkers looking for highly specialized careers.Art Center College of Design, a private college located in Pasadena, CA, originally built its reputation as a vocational school. It still maintains a real-world focus on craftsmanship, technique and professionalism. If practical skills and abilities are your goals, Art Center’s roads to real-life clients such as Nike and Disney have earned it a position as one of the 11 best design schools in America.