Harness the Potential of Technology in the Homebuilding Process

Homebuilders who aren’t interested in offering technology integration as part of their business model are now firmly in the minority. This point is proven by research from the CEA’s annual “State of the Builder Study,” which was compiled in conjunction with the NAHB Research Center. It states that 85 percent of builders believe technology is important in the marketing of a new home. The applications of this technology are extremely compelling to homebuyers: entertainment, whole-home control, security and more that can come with their new house, instead of them hunting for it on the aftermarket.Clearly, in these extremely competitive times, the time is now to embrace technology (if you haven’t already). And thanks to some retrofit technology that’s on the way, it’s effectively yesterday! Allow me to elaborate.Structured wiring and powerline
Wherever possible, structured wiring is a must for the 21st century home, bundling all of the home’s communications wiring into one coherent system. These bundles can include wiring for home networking, telephone, video, audio, alarms, infrared remote control and more. Running these wires before the walls are closed is more cost-effective and less disruptive than ripping up walls to do so at a later date. These bundles also serve as a Trojan horse, giving builders the opportunity to approach the homebuyer with new technological offerings as they become available.Structured wiring has some inherent advantages compared to more slapdash wiring installations. With all of the cables running back to a central wiring panel, it’s easy to change how and what each individual cable is connected to and what it is used for. Structured wiring also makes troubleshooting a snap, since each of the cables can be isolated and tested for problems. Furthermore, because all the cables run back to the central wiring panel, they can all be connected to the same source without the need for some outlets to pass through more splitters and splices than others. This greatly improves the consistency of signals.Structured wiring isn’t a good fit for every builder or every situation, however. With that in mind, here’s some great news. If you’re not willing to commit to structured wiring, a new option that leverages the electrical wiring in a home to transmit audio, data and more is on the horizon. This technology will allow you to retrofit your existing housing inventory at a reasonable cost and with minimal disruption to add a fresh twist for wooing homebuyers. The system will also provide an alternative way to offer some technology to homebuyers if you aren’t yet investing in full-blown structured wiring for new builds. A multi-room audio system using this technology will be available later this year with other solutions certain to follow.The first feasible multi-room audio system using powerline technology will be available later this year with other solutions certain to follow. If you hear the name Renovia in the near future, you now have the inside scoop.Explore Quick and Easy Demos
Demonstrating technology, particularly architectural consumer electronics like multi-room audio, has long been a thorny issue for home builders. A prominent objection is the expense. So consider this inexpensive trick to introduce the multi-room audio concept into your model home at a fraction of the cost of installing a full-fledged multi-room audio system. It starts by utilizing the consumer’s own music with an appliance they know and understand: the iPod.Multi-room audio today is a more compelling new-home option than ever because it ties directly into the exploding concept of “My Music” among consumers. The advent of portable music players like the iPod has enabled music collections to go virtually anywhere their owners go. Many home buyers would welcome the extension of “My Music” to an entire home. By providing a simple music demonstration, you can entice home buyers by showing them how uncomplicated, powerful and fun a multi-room audio system can be.Simply install an amplified source input and connect it to an iPod dock and in-wall or in-ceiling speakers. Set up a location in the room where an on-wall audio control pad would go. You don’t need to install a live control pad, just a blank plate covered with a transparent graphic that shows what a control interface would look like. Install this demo in the most public of spots in the home-the kitchen. Allow the home buyer to plug his or her iPod into the dock and hear the music instantly over the speakers. The demo will show the home buyer how easy it would be to hear “My Music” over the home’s audio system. It will make an immediate “I want that” impact on the home buyer: “Here’s something that will make life in this house simpler and richer.”This unique selling approach is highly affordable. Roughly speaking, a pair of speakers runs $200, an iPod dock runs $49, and an amplified in-wall local source runs $125. Add a nominal cost for speaker wire and installation, and you’ve got a slick demo that doesn’t break the bank.Find Your Digital Path
Believing technology is important, as the aforementioned CEA-NAHB study found, doesn’t make it easy. The complexity of choosing and installing home technology systems and products has always been the biggest hurdle for homebuilders, and it remains so. Low-voltage integration of consumer electronics products requires specialized skills, especially when dealing with proprietary technology platforms, rapidly changing technologies and user preferences, and the unique programming and configuration models many systems employ. Acquiring these skills-either by partnering with a local electronic systems contractor (ESC) or hiring your own talent-can be expensive and time-consuming. The builder just wants it to be profitable.
The current slowdown is giving us all a chance to reconsider, reflect and reboot what we do and how we do it. Right now is the time for the builder to consider this: What kind of technology offerings do my potential homebuyers want? Once you definitively answer that question, you can build a new, updated strategy from there-before you make any investments that may or may not be as focused and efficient as they should be.Homebuyers in 2009 are far more sophisticated about technology than they were even five years ago. Smart phones, multi-room entertainment systems, networked PCs, HDTVs, iPod docks, GPS systems and powerful universal remotes, among other products and concepts, have changed the way homeowners and homebuyers view technology. It’s no longer considered a convenience or a luxury to be “connected.” It’s now a lifestyle necessity. It’s something people expect, and it’s something that can and should be profitable for homebuilders.Identify what homebuyers care most about. Is it security, entertainment, energy management, convenience? A newly married twenty-something couple is probably going to get more excited about streaming music from their iPods all over the house, while a five-person family might want a dedicated home theater for movie nights and the ability to monitor security cameras from any TV in the house. Get a good sense of your target demographic’s needs, and explore and build your technology strategy and options from there.In-House or Partnerships?
One way larger builders are adding technology integration services is by hiring ESCs. These professionals often are members of the Custom Electronics Design and Installation Association (CEDIA), the main trade association for ESCs, which provides them training, certification and education. Both CEDIA and the CEA both offer a wealth of educational information for builders that includes best practices for technology installation.Ideally, every builder would be able to employ one or more in-house ESCs who could control the customer experience and installation process. Unfortunately, not every homebuilder has the resources to expand in this way, so long-term partnerships with reputable ESCs are the next best option.The worst nightmare for a builder is to hire an unfamiliar “tech guy” at the homeowner’s request who comes in, does the electronics and wiring installation, collects his check and is never heard from again. The builder is often left holding the bag, but unfortunately is simply not equipped to troubleshoot any sort of A/V or electronics systems issues. Homeowners don’t want to hear this, however.Before working with any independent ESC, demand that the ESC will be responsible for all follow-up service calls. The builder must be certain that the ESC will provide support over the long haul; if not, the installation should not proceed. By building a strong partnership with an ESC, the builder will gain a loyal and trusted A/V specialist on call who can provide punctual, effective service, rather than always scrambling at the last second to find someone to consult or, even worse, leaving it in the homeowner’s hands. Fortunately, collaboration between CEDIA, CEA and NAHB is at an all-time high and each trade group provides resources for pairing up homebuilders with ESCs on a local level.Involvement early in projects allows the ESC to plan progressively not only with the builder but with the other trades in order to avoid costly and unnecessary changes to wiring, closet/outlet placement and other things that can affect electronics installation and performance.Regardless of whether services are contracted or offered in-house, it’s wise for builders to have an understanding of “good, better, best” technology solutions for their customers. By offering coherent and appealing electronics packages, you can better keep on-time and on-budget. Avoid customization in all but the largest luxury homes, where price is secondary to the homebuyer and the sky is the limit.Whether through an in-house staff or a partnership with an independent ESC, home builders need to find the technology models that work best for them financially and logistically. Ignoring technology is no longer an option when dealing with today’s homebuyers. Fortunately, those of us in the electronics industry are willing and able to help builders get where they need to go. We’re willing and eager to do great work for you-both in your upcoming projects, and to help you sell your existing inventory.

Stop! My Kid Can’t Eat That: Food Allergies In Children

In the middle of the night in Atlanta, I got a frantic call from my daughter in Chicago. “Daddy, I’m so sorry to wake you, but Michael just ate a little piece of cashew and now his face is swollen and he’s breaking out in a rash all over his body.” Once I realized that her voice wasn’t just part of some bad dream, I gave my doctor’s orders: “Give him Benadryl and take him to the emergency room immediately!”As a board-certified allergist for 25 years, I recognized that my grandson was having a potentially serious allergic reaction and that his symptoms could get worse-much worse. Fortunately, by the time they arrived at the hospital, the swelling had subsided and his hives had resolved.Even though my grandson’s diagnosis was easy to make, food allergies can be one of the most frustrating and complex allergy issues facing physicians, patients, and families. If you consider the unlimited number of foods and additives we consume today, the variable time between ingestion and allergic reaction, and the varied and often-subtle symptoms, it seems miraculous when an allergy-triggering food is actually identified.Food Allergies In Children: A Disturbing TrendAsk anyone who raised children 25 years ago if they ever heard of food allergies back then, and the likely answer will be no. Yet today, who doesn’t know a child-if not several kids-who have severe food allergies? Pediatricians and allergists are observing first-hand that food allergies in infants and children have increased to epidemic proportions over the last few decades. Studies have shown that in the under-18 age group, the prevalence of reported food allergies increased 18% between 1997 and 2007. Approximately 4% of Americans are estimated to have food allergies. That’s more than 12 million individuals. The prevalence of food allergies is even higher-6% to 8%-in infants and young children under three years old.Any type of food can trigger an outbreak, yet the “Big 8″ account for more than 90% of all cases: milk, eggs, peanuts, tree nuts, fish, shellfish, soy, and wheat. Sesame is quickly becoming another common cause of allergies, especially in those with Mediterranean diets. The good news is that the incidence of documented food allergies decreases with age, probably due to the development of tolerance in children allergic to milk, wheat, soy, and eggs. Of the 2.5% of children allergic to milk, approximately 80% will “outgrow” their allergy by age five. Kids with peanut or tree nut allergies aren’t as lucky: Recent studies have shown that only about 10% to 20% of children will lose their allergy as they age.Pediatric Food Allergies: Instantaneous Outbreak Of the two main types of allergies, the “immediate hypersensitivity reaction” gets the most hype, probably because you can see the symptoms (whether it’s hives or swelling) right away. The other kind is aptly named “delayed hypersensitivity reaction.” Otherwise known as IgE-mediated, the immediate allergic reaction is the best understood and the most easily diagnosed. Yet it can also be the most serious. When the proteins in an allergenic food come in contact with an IgE antibody (located in the skin, gut, and airways, or in the blood), a cascade of cellular events occurs resulting in the release of histamine and a multitude of other chemical mediators. The rapid release of the histamine and other chemicals is what causes the allergic reaction. The outbreak, which generally occurs within minutes of ingestion, can be relatively mild or severe. Moderate symptoms might include a rash, generalized itching and redness of the skin, facial or eyelid swelling, abdominal cramping, vomiting and/or diarrhea. These can be treated with a quick-acting antihistamine and tend to run their course over a few minutes to hours. The most severe reaction is called anaphylaxis, which can occur instantaneously or a few minutes after ingestion. As a general rule, the quicker the onset of symptoms, the more serious the reaction is likely to be. Symptoms of anaphylaxis might include those mentioned above, but can also rapidly progress to breathing difficulties and chest tightness (due to bronchial constriction and swelling of the airways), a drop in blood pressure leading to shock-and even death. Epinephrine (also known as adrenalin), which is available for self-injection in the form of an Epipen and other auto-injectors, must be given immediately and repeated if necessary. Foods that commonly cause severe reactions include peanuts, tree nuts, fish, sesame seeds, milk, and eggs. The most serious reaction I ever witnessed resulted from the ingestion of a single pine nut. That tiny seed (it’s not really a nut) transformed a healthy teenager into a critically ill patient within a matter of minutes. Fortunately, the patient recovered, but anaphylaxis can be fatal if not treated immediately and aggressively. If your child has ever had an immediate allergic reaction to a food, you should consult with a board-certified allergist. To identify or confirm the symptom-triggering food, the allergist will likely give a few tests, either through the skin or blood. From there, you and your allergist can come up with a plan to eliminate the food from your child’s diet and discuss prevention and management of future reactions.Delayed Allergic Reactions: Subtle Yet ElusiveWhile less dangerous in terms of one’s immediate health, the “delayed allergic reaction” can be much more difficult to diagnose and treat. As the name implies, it can take hours or even days after ingestion for the symptoms to show up, making it harder to establish a cause-and- effect relationship. The typical symptoms can involve several organ systems and may be quite subtle in their presentation. In addition to the classic allergy symptoms (think nasal congestion, a runny nose, and a rash), delayed reactions may also present with very vague and nonspecific symptoms, such as frequent headaches, recurrent or chronic abdominal pain, fatigue and lethargy, irritability, dark circles under the eyes, leg pains, and recurrent ear or sinus infections.Part of the difficulty in diagnosing these food reactions is that there’s no reliable allergy test that can accurately identify or predict a delayed outbreak. Skin testing and blood tests aren’t helpful because they only measure the IgE antibody, which is responsible for immediate reactions. Research has not yet identified the antibody or antibodies responsible for delayed reactions, although there has been considerable interest and research in the possible role of the IgG antibody. Blood tests to measure this antibody are available, but its reliability as a predictor of delayed allergy has not yet been established.So how can you figure out if your child’s symptoms are the result of something he or she is eating? The best method we have right now is to eliminate the suspected food (or drink) from your kid’s diet for four weeks. If you notice a significant improvement in symptoms, you’re ready for the challenge phase: Serve the food in question for several days straight. If the symptoms start recurring, you can be relatively sure that a cause-and-effect relationship has been established. Even after avoiding the food culprit, it can still take a few weeks for symptoms to completely disappear, so be patient.By far, milk and other dairy products are the most common cause of this type of reaction. Over the years, many teenagers have walked into my office with their parents complaining about stomach discomfort and profound tiredness. By the time they’ve come to see me, they’ve usually been through various tests and have seen multiple physicians, including gastroenterologists, and have often been diagnosed with irritable bowel syndrome. After hearing about their saga and symptoms-and seeing the dark circles under their eyes and their pale, sallow complexion-I can usually tell that it’s a dairy allergy. Fortunately, many responded dramatically to a few weeks off of milk. They couldn’t believe that the innocent act of drinking milk and eating dairy products could make them feel so ill-and that avoiding these products could restore their good health and vitality in such a short time.Food Allergy Cross-ReactivityIf you’re like me, you may have a food allergy that’s directly connected to your sensitivity to tree and weed pollens. Called “oral allergy syndrome,” this condition shows up when there’s a cross-reactivity between tree or weed pollens and corresponding foods that share a common allergen. For example, because ragweed pollen and foods in the gourd family share a common allergen, people allergic to ragweed may exhibit symptoms after ingesting foods such as melons (watermelon, cantaloupe, and honeydew), zucchini, cucumber, and bananas. Because I’m allergic to ragweed pollen, I cannot eat melons or ripe bananas without developing intense itching in my throat. If you’re sensitive to birch tree pollen, you may react to apples, pears, and apricots. Celery may be a problem for those allergic to mugwort pollen.The typical symptoms, which are generally mild and transitory, are itching of the throat, mouth, and tongue. That aggravating throat itch often compels sufferers to rub their tongue against the soft palate, making a characteristic “clucking” sound. The vast majority of patients experience symptoms within five minutes of ingestion. Depending on the time of year, the presentation can be affected by the particular pollen season. The upside of this condition, which is the most common food-related allergy in adults, is that symptoms are only caused by the ingestion of raw or uncooked fruits or vegetables. The heating process that occurs during cooking breaks down the allergic protein, so you can eat boiled, baked, fried, or roasted fruits and veggies without triggering symptoms.Allergies In InfantsBecause of their age, newborns and infants can be especially sensitive to food allergies. Symptoms may include colic, irritability, excessive spitting and vomiting, rashes (including eczema or hives), nasal symptoms (such as congestion and runny nose), coughing or wheezing, and other gastrointestinal symptoms (diarrhea, bloody stools, or constipation). There can also be poor weight gain. Allergies in infants up to age one are almost always caused by food-most commonly cow’s milk. Yet a baby doesn’t have to drink milk straight for symptoms to break out: The proteins in cow’s milk can enter the baby’s system through some commercial formulas, as well as by passing through the mother’s milk during nursing. A small percentage of milk-allergic babies are also allergic to soy.In recent years, researchers have devoted themselves to understanding the disturbing rise of food allergies, especially in infants and kids. What they have discovered is leading allergists and physicians to dramatically revise recommendations on how and when we introduce foods to infants. For many decades, the time-honored and well-established approach was to delay the introduction of highly allergenic foods into the infant’s diet to prevent the emergence of food allergies. For example, solid foods are generally not recommended until six months of age, cow’s milk until one year, eggs until two years, and peanuts, tree nuts, and fish until three years. There is also a widely accepted notion that breast feeding alone for the first six months of life will minimize or delay the onset of food allergies and other allergic diseases (including asthma), as well as atopic dermatitis or eczema.The latest medical evidence, however, is debunking these age-old theories. Indeed, the recommendation to delay the introduction of foods to infants as a means of preventing food allergies may be the wrong approach altogether. Recent studies have revealed very credible scientific evidence to suggest that the common practice of delaying the introduction of cow’s milk, eggs, peanuts, and other foods may increase the child’s risk of developing food allergies. And, even more importantly, there is evidence to suggest that the early introduction of allergenic foods may actually prevent the development of the allergy to that food. As an example, a recent study demonstrated that children in England were ten times more likely to be allergic to peanuts than children in Israel. One very strong hypothesis to explain this finding is the fact that Israeli infants are introduced to peanuts, generally through Bamba (a Peanut flavored snack that is used as a teething food), at about six months of age. On the other hand, children in England are generally not introduced to peanuts in any form until approximately three years of age. This study is just one of many that strongly suggest that an early introduction to certain foods can help babies build desensitization, thereby decreasing the risk of developing a food allergy.Managing Severe AllergiesHistorically, the treatment of serious food allergies has consisted of avoiding exposure and ingestion of the allergenic food, and making antihistamines and epinephrine immediately available. Total abstinence is indeed difficult and often impossible, as evidenced by the large number of accidental ingestions and allergic reactions that have resulted in emergency room visits. Even with strict avoidance measures, the potential for sudden and life-threatening outbreaks can lead to extreme anxiety in both the child-and the parent.Fortunately, medical research has now proven that orally-administered immunotherapy can result in a significant degree of desensitization, or tolerance, to a given food in most allergic patients. This form of therapy, however, is associated with a significant amount of risk and should only be performed under the watchful eye of a board-certified allergist experienced in oral tolerance induction. Presently in the United States, this form of desensitization is being performed at a few highly-acclaimed medical centers.An Allergy-Free FutureWith all the time and money being put into food allergy research, there is excitement in the medical field about the possibility of new breakthroughs in the near future-both in prevention and treatment. I, for one, am optimistic that a safe and effective treatment is close at hand.

New Perceptions In Art Through Neuroscience Research

THE PERCEPTION OF ARTIf we go to an art gallery, we react to the artwork in many ways. We may feel mildly interested, quite interested, entranced, inspired. Or we might feel bored, disinterested, mildly disturbed, upset, aggravated or even, enraged. Without knowing about how to look at art, its history, or what is behind the meaning of what we are looking at, our reactions are subject to our own personal feelings. If we had taken an art appreciation class or studied about art history, we would have a different perception; a knowledge of how the art developed and where we could place it in the timeline of art development today.Art education– knowing art movements, timelines, developments, what motivated artists of the past personally and sociologically, will alter our perspectives and change the way we see art. For example, if we know nothing of Picasso, looking at one of his Cubist paintings may cause us shake our heads and walk away, perplexed. How could that chopped up vision of a human being be attractive and meaningful? But if we had read about Picasso during his Cubist period and knew that the colors he used were monochromatic and architectural for a reason, that Picasso was dealing with translating natural rounded forms to geometrical, flattened forms and that these images would inspire a new era of contemporary painting-then would we see Picasso’s Cubist paintings differently?Yes. For many of my Art Appreciation students, a paradigm shift and expansion of their skills of perception occurred. And in most cases, they learned how to enjoy art within a new context of understanding: a broader visual and historical, information-rich understanding.But now, there is additional knowledge in neuroscience that has shaken the foundation of these studies of Art Appreciation and Art History.A NEW ART APPRECIATIONVery recently, within the last decade, the perception of art has been studied by scientists and, especially, neuroscientists, that look at how neurons in our brains respond to various stimuli, including the visual, and especially, art.These studies are just surfacing to the public through various publications, and altering our ideas of how we perceive art. Those of use who were linked to their own personal perceptions of art, as well as those (like me) who have studied and taught the subjects of Art History and Art Appreciation, have been altered indelibly by these new neuroscience studies.Is this research making Art Appreciation and Art History so very different? Yes. From a neuroscientist’s point of view, we are, indeed, hard wired in our brains for seeing things in a certain way and the art we have manufactured for thousands of years, has been gauged to our neural response to the images we have created.The ultimate realization of this new neuroscience research is that the global art market has its roots in this understanding-not that anyone selling art since the Jurassic has gauged their sales on neuroscience, but has been inadvertently in line with the knowledge that some visual images appeal more than others. How many other global markets can begin to equate and calculate their sales according to this new technology?WHAT IS NEUROAESTHETICS?A new and interesting science is developing in the perception of art why we like what we see, and how the art market responds to our visual desires. Neuroaesthetics, is a new definition of perception which V.S. Ramachandran, a noted neuroscientist, writes about in his recent book, “The Tell-Tale Brain,” As a scientist researching many areas of neuroscience, he says, “Science tells us we are merely beasts, but we don’t feel like that. We feel like angels trapped inside the bodies of beasts, forever craving transcendence.” And he adds, this is the human predicament in a nutshell. He responds to our need for a higher being and sees that our ancient profile as human beings gives evidence to this.Ramachandran offers a new perception on what makes art, why we like what we see and what the art market uses to develop the value of artistic work. He establishes a premise that looks at how we see art in a new way. Through his research in brain-response situations, he has developed a profile of how and why art is attractive to us.WHAT ARE MIRROR NEURONS?Mirror neurons in our human brains are unique in that we can empathsize (feel the way they do) with our fellow humans in a way that animals or any other species can’t. In the development of our brains over thousands of years, we have become aware of not only ourselves as an image we keep in our brains (the knowledge and image of self) but also how we can manufacture a trail of history, make our own personal data album and autobiography that we can play back for our reference to relive tender memories, anxious moments, challenging situations, and terrible, sad events. Because we are knowing our own selves, we can record our personal histories in great detail in our brains and use these historical memories as resources for our development (or demise, if we get depressed or chronically affected by our negative past.)A NEW PERCEPTION OF ARTV.S. Ramachandran’s research and creation of neuroaesthetics has entered the world of Art History and Art Appreciation and is changing the perspective of art history.. Prior to his studies, art historical research, which became the study and research of Art History, was established in the early 19th century. A profile and timeline of art development was developed which gave credible history to the development of painting, and sculpture basically in the Western world.These studies gave a picture to the academic community of the development of art from the cave paintings to contemporary art in Europe and America. In the American academic world, Art History 101, the child of Art History development and has been the prime educational subject on the history of art until the present.THE GLOBAL COMMUNITYThis Art History outline presently taught in most academic environments, rich with documentation, often has a narrow view of historical creative endeavor in that it is not global and so to meet the needs of a rapidly expanding world, the study of Art History has to be updated to include many the creative cultures of many other civilizations including Africa, Indonesia, Asia, China, Russia and beyond.The view from the science community echoes an interest and need for many areas of study to go ahead into the future. What studies in neuroscience define for us is our global link as humans hard wired to see our creative development in a new and different way. For all of our accumulated wealth in the sciences, the link to other cultural resources has been a detriment to our development as a nation and a global linking with other cultures. Science has always had its strengths in objectivity, observation and empirical judgment. Within an ever-expanding world of knowledge, it is necessary for every source of research to spread unrestricted into other sources so that the total spectrum of knowledge will be enriched and therefore, benefit the global community.