Business advertisement brings profits in sales. The key goal of such advertising is to convince the potential buyers to purchase manufactured goods and services. There are various avenues through which the customers get information about the true marketable products and services. These are television, radio, newspaper, magazine and recently online advertisement. The truly marketable product brand has now brought forth a novel integrated tactic that proves rewarding. The maintaining and cultivating the strategy by using the right tools at the right moment and in the right place is extremely necessary. The actual aim of the advertisement is to make people aware of products and services accessible under the brand name rather than selling the product.Significance of AdvertisementProduct publishing plays an important role in creating brand awareness among the general public. The potential buyers are persuaded to reach out for the products. In addition, the satisfied buyers make verbal publicity among the neighbors, friends and relatives. This leads to the increase of profits of companies by increasing its revenue. The expenses of advertisement in turn get good height in earnings. The popular modes of publishing goods and services are newspapers, pamphlets, brochures, magazines, journals and books.Advertising in print media is comparatively cheaper than availing through electronic media. By using this, one can cover a wide range of audiences belong to different age groups. For example, if a brand name is advertised on television the brand would get access to every home and offices, and also in other public places. With time, advertising on the internet is getting more popular. The internet is the most workable platform available till date not only in case of an advertisement, but in case of sharing new and creating universal awareness by sending them to every corner of the world.What Advertising Agencies Do?Many of the firms advertise their products to the potential buyers through their own advertising department. But, others depend upon some advertising agencies for promoting their brands and services. Organizations pay to these agencies for promoting their brand name. They are always there for recommending, and making the most of your advertisement costs of promoting your brand name on the right place.Advertising, therefore, is proper promotion of the products, not selling of items. It helps to give proper information about the brand. On the other hand, it facilitates general people know about the products and to buy the advertised brands more consciously. So, advertising is the link between company and their customers. Advertising not only gives the proper awareness of the products but also offers a nice introduction of the company. Attractive advertisements create demand in the public mind that in turn boost sales of the brand.Online AdvertisingOnline publishing of products and services promote the products in the best way as it is not limited by time and space. The different kinds of advertising sites are available for promoting products. We can select them based on our needs. The different kinds of methods available are Pay Per Click, banner ads, text ads, intext adds, link ads, flash ads, slider adds, hovering adds, pop up ads, pop in to add etc. You can take up as per wish. Online advertising is very specific to the audience. The advertisers use keywords or phrases in their online ads that are employed by the potential buyers in order to search for the products and services. More is, the online ads are region specific also. Banner advertising is a popular form of online advertising. Advertiser can advertise their banner by coming to an arrangement with online companies and publish their banner. It is more cost effective than other forms of advertising. There is just one time start up cost of creating a website. There are no associated costs like postage, storage, repeated design fee etc.A study by Google confirms that nearly 30% of internet-users read newspaper and they are likely to go online to research at least one product that they find in a newspaper. Internet advertising when combine with newspaper advertising can help advertisers to reach to targeted audiences. Whatever may be the media, without advertisement, business owners experience a much harder time to orient the business field in their support.
What Is a Hard Money Loan and How It Works?
A hard money loan refers to a type of loan. However, what makes it different from other types of loans is that it’s secured on real property. Moreover, they are considered short-term bridge or last resort loans. Basically, they are used in different real estate transactions. The lenders are either companies or individuals, not banks. Read on to know more.
Key Takeaways
Given below are some of the salient features of these loans.
Primarily, they are used for real estate transactions. And this money comes from a company or individual instead of a bank.
Typically, this type of loan is granted for a short period of time. The purpose is collect money quickly at a lower ration of LTV and higher cost.
Since these loans are not executed traditionally, the funding time is reduced is usually quite quick.
It’s interesting to note that the terms of these loans are negotiated between the borrower and the lender. Plus, these loans use the real estate as collateral.
Although repayment may result in default, they still leave a lot of profit for the lender.
How does a Hard Money Loan Work?
Usually, the terms of hard money loans are based on the value of the real estate, not the borrower’s creditworthiness. Since conventional lenders like banks are not the lenders, private lenders or firms are most interested in this business.
Also, these loans may be a good choice for property flippers who have plans to renovate a property and sell it again. Here you may be thinking the cost of this type of loan is quite high. But the good thing is that the extra cost is offset by the loan will be paid off rather quickly. In most cases, the loan is granted for a period of 1 to 3 years. Aside from this, they offer a lot of advantages as well.
Aside from this, this type of loan is considered a great investment as well. You can find a lot of people out there who have done this business and are happy with the practice.
Special Considerations
Typically, unlike the bank financing or the financing programs offered by government, the cost of these loans is quite higher for a typical buyer. However, this cost reflects the higher risk that the loan granter bears. But the great thing is that the extra cost is a worth it as the money is available quickly. The approval process is less stringent and the repayment schedule is also quite flexible.
Also, these loans can be a great choice to deal with turnaround situations. For instance, if you need money quickly for a short-term financing but you have poor credit score, you can give it a go. Since the amount is issued pretty quickly, you can use the funds to stave off a foreclosure, for instance.
Pros and Cons
Now, let’s take a look at some pros and cons of hard money loans.
Pros
First of all, the approval process is quite faster unlike the process of mortgage or a conventional loan. The thing is that private lenders are interested in this type of business as they can make decisions quickly without running a lot of checks. In other words, they won’t check your credit history. These are the steps that slow down the process and make the borrower wait for weeks.
Typically, these investors only care about the repayments. Plus, they have the opportunity to resell the property in case the borrower fails to make payments and becomes a defaulter.
Another advantage is that the lenders don’t apply the conventional underwriting process. Instead, they evaluate all of the cases one by one. Often, applicants can sit with the lender and discuss the repayment schedule based on their circumstances. Aside from this, borrowers can take advantage of a lot of opportunities during the time they have. So, this is another great advantage you can enjoy if you go for this option.
Cons
Since the real estate is used as a security against default, these loans feature lower LTV rations unlike the regular loans. This ration is between 50 and 70% unlike the ration of regular loans, which is 80%. However, if you are an experienced flipper, it can be even higher.
Aside from this, the interest rates of these loans are higher as well. For subprime loans, the rate of interest can be even higher. In 2019, for instance, the rates of hard money loans were between 7.5 and 15% based on the period the loan is granted for. By contrast, the prime interest rate was only 5.25% in the same period.
Another disadvantage is that these lenders may not offer loans against owner-occupied property because of compliance rules and regulatory oversight.
Hope, now you understand what hard money loans are and the pros and cons associated with them. For more information, you can consult your mortgage broker.
Cure Your Financial Lack: Basic Factors to Consider for Becoming Financially Free
Most people can do better financially. Most of us if not all of us meet opportunities on a daily basis that are intended to change our financial fortunes for the better but are unable to recognize them in their camouflaged state. Opportunities of devious magnitudes happen to all men. We are programmed to see and hear only those things that we want to see and hear. What will happen if we can learn to freeze this approach to life and unfreeze the conscious expectation of everything we need to become what we should be, that is, if we fully comprehend and have visualized what we should be? Nothing happens by chance! You have to want it and want it very bad.There is always a starting point to everything and a first time with which to experience things. If we do not start we’ll never get anywhere and the worst that can happen is retrogression. Our dreams which are linked to our desires differ in magnitude. Some people desire to be wealthy and others desire to be well to do, that is, to have their needs met. Some actions have to be initiated for these things to manifest. It is only when you are consciously conscious of who you want to become and what you want to achieve that you will begin to take appropriate and relevant actions to achieving your goals. We all have something to give to others which we can do in exchange for something. This is how battering came about and was highly effective. It was all about meeting the needs of others. Think about what you can do to meet the needs of others and receive compensation for doing that and you will have found an income generating system.For those who are already earning an income, there are some things you can begin to consider to improve your financial status. Make sure that you cover the basic stuff first before considering moving to the next level of financial freedom. Personal financial management is the first hurdle to cross before attempting total financial freedom. If you acquire basic skills for personal financial literacy and manage your personal finances well, you’ll then find business finance management very interesting. The skills of saving, investing, and making your money grow for your future financial needs and of protecting your income are the basis for proper financial planning. Everyone can cure their financial lack.The quest to be financially healthy requires that we be disciplined, responsible, knowledgeable and understanding. Financial literacy is the most important set of life skills that we all need to survive and be successful in the modern world. This is the set of skills that has been acquired by very few people hence there are only few financially successful people in the world today. The lack of this skill results in many people finding it extremely difficult to manage their financial affairs and to successfully plan their financial future.If we spend all our money today we’ll have no provision for tomorrow and we’ll have to work extra hard just to survive. If we save some of our money today, we’ll have something for tomorrow. This is how serious saving and investing a portion of our monies today is. Put your money to good use and let it generate more money for you. If you spend all your money today, then you are giving away your future financial freedom. We cannot just hide our heads in the sand and hope that the future will take care of itself. We have to force ourselves to make hay while the sun is still shining, when age, time, health and resources still allow us to do so. Choosing not to take heed of the advice of the wise will be downright ignorant and foolish.Personal financial management is the launching pad for personal financial freedom and paves a way to personal wealth. We have to start by acknowledging that we are not going to be young forever, that we are not going to be strong physically and mentally forever. We are not going to be able to work forever even though we may wish so. Working, as a business owner or employee, requires strength and energy and aging might be a limiting factor. You need to prepare for an event or time when you will be unable to work any longer. This calls for you to protect your personal income in case you die, become disabled or retire due to old age. You have to consider life and disability assurance while you are still working either as a business owner or employee to protect yourself and your income. Not considering this advice is purely being irresponsible. Consult your financial adviser and engage him or her on this issue. Do the right thing, plan your personal finances. There should be enough money available to pay off debts and in the case of disability, to make changes that will help you cope with your new situation.You have to understand the negative effects of inflation on your savings so that you can craft strategies to counter it. For example, an inflation rate of say 5% a year will half the buying power or value of your money in 10 to 15 years’ time. In other words, if it costs you US$125 a month now to buy your groceries, you will need US$250 to buy those same groceries in 10 to 15 years’ time. Time is the most important factor when it comes to saving and making money grow. The longer time you save, the more interest you will receive out of your savings.Money grows when it is used to make more money. However, investing money is not a sure bet, it involves huge risks. The objective of investing is to make more money. Your goal should be to maximize the returns on your investments with less risk on your capital. It starts from searching and researching companies, funds and business sectors you wish to invest in. There are many different ways of investing money in the economy and each of these different ways has its own levels of risk and return unless you open an investment account with a financial institution (bank). Work on your action plans for short-term, medium term and long-term investment strategies.While it is extremely important to invest in reputable companies, the reputation and integrity of your financial adviser is extremely important. Do not take your adviser’s advice at face value. Go for a second and even a third opinion and do more research. You cannot afford to believe only what your adviser is telling you. Trust is not enough as it will not guarantee you your returns. Research and scrutinize documents before committing yourself. Never put all your eggs in one basket regardless of how tempting it might be.It is extremely important to have a will. Will allows you to register your wishes in writing so that when you pass on, you may have this document speaking for you. Failure to do this will result in your possessions going to people you never wished to have them or going to the state (intestate). Any person of 16 years or older who is mentally capable of understanding what he or she is doing can make a will. Estate laws differ from country to country. Please check laws relevant to your country. Banks, lawyers and trust companies (most of them are insurance companies) can assist with the drawing up of a customer’s will. Ask your banker or financial adviser about the process of setting up a will.Regardless of how prosperous your business and investments are today, you have to provide in advance for the needs of your growing age and the protection of your loved ones. A budget is a plan that deals with the future allocation and utilization of various resources with regard to different organizational activities over a given period. Budgeting is a disciplined way of spending your hard earned income. It is a tool used to translate future plans into quantitative terms.Remember that the wealth you are trying to create is not only for you, it is for your second, third and fourth generations. Budget your expenses in such a way that you may have money available to pay for your necessities. You must also make provision to pay for your entertainment without spending more than ninety per cent of your earnings. Make provision for giving to deserving charities in the ninety per cent available for you to spend. It is important to get used to giving as it is a spiritual and universal law that binds all of us. Make sure that you invest the ten per cent of your income to give you excellent returns. Guard this ten per cent with all diligence for it is a seed that has to generate wealth for you.