Seven Principles of Health for a Happy Long Life

We are very excited to impart to you the seven principles of health. We are looking at what can allow you to live a vibrant, happy, fulfilling, and healthy life. Of course, any of the information we will share with you is purely information, not medical advice. You are however, most welcome to go and seek your own medical advice, specifically from your own health professional. But this information tells about proven methods against the test of time.So you’ve heard a lot of talk about my health and living as well as the seven principles of health. There are a lot of different thoughts about these principles. In general, we are talking about the health principles that really matter. Sure, there might be a couple which you could apply in your life, but these are certainly the most essential ones, those that you should definitely have to include in your lifestyle. In fact, the whole aim of this article is so that you can get a good appreciation of them, so that you too can live a healthy life for yourself.We don’t want people to be sick, and we certainly don’t want people to be taking mostly prescription drugs when they don’t have to. Now, is there any reason why we think that way? Because there are a lot of natural health measures that you can do to prevent ailments in the first place. You can certainly take alternative health measures. For instance, you can take a look at your diet, consider what you really partake of everyday. Is it really toxic to your body, or is it good for you? Are you, unknowingly building things, or destroying things in your body? These are what the seven principles of health really build upon. It really gives you an idea that you can move forward in a positive way for your body, not in a negative way. If you stifle your own growth and the cleansing processes of your body that’s naturally set up, then you’re really preventing yourself from being healthy. We’re only going to touch the surface, only looking the concept in a general point of view because there is a vast information available out there for this topic, and there’s only so much that we could share. But we’re certainly excited to talk about these things, which you can apply in your everyday life. That’s the beauty of it. Helping you take care of yourself everyday using health principles.WHOLE FOODSNow let’s have a look at the first one, Whole Foods. These include natural whole foods, such as fruits, vegetables, grains, nuts, herbs, and other things which are naturally-grown and unprocessed. You can just literally grab them off the tray or consume them without any preparation at all. So how is it that for several millennia, people have looked after themselves and have not gotten themselves into the same troubles that we are into now? It seems like we’ve gotten a lot sicker and a lot more frail. That is because of the processed foods that we have been consuming nowadays. We’ve upset our balance of the natural foods that we should be partaking. If you take a look at the Western diet of today, we can see that we’re having way too much sugar, saturated fats, and we substitute water for sodas or colas. It’s just not right because our whole body is being thrown out of what it’s used to. Our bodies are expecting some sort of natural foods or sustenance to build and repair itself, and it’s not getting it most of the time. So if our bodies are getting something different from whole foods, we would be expecting different results of course. That is why people get a lot sicker nowadays, as opposed to those who lived many centuries ago. The processed food revolution of the last hundred years have really changed our health and brought it downhill. If we go back and embrace the principle of natural health food the way they used to do many, many years ago, where the people did not experience the health problems that we are experiencing today because they haven’t been laden with chemicals or impurities in their bodies, we could look at whole foods as real eye-openers. This is one of the basic principles of good health. Just like in taking fruits alone, with its healing properties and its ability to provide energy and vitality to our bodies. It is just a matter of taking in fruits, which will really help boost our energy to keep us healthy and stable. We won’t have to worry that much about viruses, bacteria, and other harmful agents that will enter our body, because they will be removed fairly quickly. Vegetables are also good food sources for they will strengthen our bodies and keep us strong and healthy. That’s especially true if you consume the ones with low GI, such as sweet potatoes, brown rice, beet roots, carrots, and the like. They will really help strengthen our bodies.You know, it’s funny talking about whole foods, herbs, and spices. Take a look at the ancient methods that the Chinese used, or the old civilizations that used herbs to heal and help cure things. These are the reasons why they work. Certain herbs target specific parts of the body and there’s no reason why you can’t incorporate them into your diet as well. Any sort of research or understanding on Chinese medicine and the old ancient ways might reveal some of these herbs to you. It is most exciting that you can apply these in your life today, just as they did thousands of years ago, to treat the ailments that they had. Nuts and seeds, and other berries are really, really good for you. You can include them in your diets as whole foods to allow you to move forward as a healthy being.Another of these which are really mentioned quite a lot is milk. There’s nothing wrong with milk. If it’s raw milk, it’s got all the nutrients which will be really good for your body. It’s full of protein, essential fats, and gives you strength.The other food which I would like to mention is natural, raw honey. It is full of enzymes which can really boost immunity and it is antibacterial as well. It really stands out in giving good health and vitality, and you can even apply it to your external wound. If you ever get a cut or a lesion, honey is very good in healing the wound and keeping it clean as well. So, as you have read, there are heaps of natural and whole foods which can help you to build and maintain a healthy state. And, as they say, it is never too late to introduce them into your diet as well. That is, if you have been lacking them in the past. There’s no reason why you can’t introduce them now to help boost and change your lifestyle, allow it to be a healthy one instead.WATERAnother principle of health is Water. Now as you know, we are all made up of more than 70% percent water, which is applied a lot in the building of new cells in our bodies. Water is an essential part of us and we should allow it to work with us. By not drinking water, you are allowing yourself a disservice and depriving your body of its proper health and nutrition. On a cellular level, you’ve got to consider that each cell needs the delivery as well as removal of certain nutrients. If you look at one cell, it might have a building block, which may need a certain nutrient to complete its function. However, it can only get there with enough water in the system. Now, electrically-charged water is certainly good for us because we are electrically-loaded beings. We survive on the electricity that’s running through our bodies. There are pulses inside us that run here and there in order to send electrical signals to and from the brain and the other parts of our bodies, such as cells, muscle groups, and others. So, in order for this to happen, water has to be an essential part of this process. Salted water is also very good. If you have the right amount of salt in your diet, then the delivery of nutrients and energy between the cells will be easier because you have the right charge.Now, the secret to any good weight-loss or fitness program is that you drink sufficient amounts of water. The reason for this is because water can remove and flush out toxins and excess fat cells that are not needed by the body. Without the sufficient amount of water, your body won’t be able to carry out this process properly. So, as you can see, water is an essential part of the body’s system. Let’s maintain it and work towards building it up in the future. And we should drink at least eight glasses of water per day. If you’re a larger person carrying excess weight, however, then you might have to increase that to, say, 10-12 glasses per day. It depends on your body’s structure too. If you feel thirsty, your body is already starved of water, it’s already dehydrated. The idea, then, is to keep your water levels at a sufficient amount. A good indicator of this is the amount of sweat you produce and urine color. If your urine color is cloudy yellow, drink more water so it would be clearer and lighter in color. It’s a matter of maintaining that as well. So, water is an essential part.AIRNext is Air. It is very important to us, for the obvious reason that we need it when we breathe. But as you know, every cell in our bodies survive on oxygen, and we need to allow our bodies to breathe, every cell has to breathe. So with insufficient oxygen flowing through us, we will slowly get asphyxiated, and toxins won’t be released. So breathing sufficiently is very important. If you go outside, you can get electrically-charged air as well. It is very important. If you ever go to the beach, or if you’re around lightning strikes, you might find some ozone in the air. You can actually smell the ozone, especially if the lightning cracks around you. It is the same sort of smell when you go to the beach; it’s the ocean’s smell. That is extremely good for you, that is O3. It basically gives life and vitality, heightens your senses and energy levels, and it’s just really good for you. In fact, if you take five deep breaths for multiple times per day, it will allow your whole body to get rejuvenated. Deep breathing is great because it opens up your airways and it brings your oxygen levels up.SUNSHINENext on the principles of health is Sunshine. Getting enough sunshine is crucial for health and vitality. Now I’m not saying that you should go get sunburned. What I’m saying is that you should spend about 20 to 30 minutes out in the sun every day. Now you should do that during the “safe-sun” hours, which is usually before ten in the morning and after two in the afternoon, if possible, because the sunlight between ten in the morning and two in the afternoon will probably get you burned a bit easier. So getting enough sunlight is very important. If you allow the sunshine to penetrate or to be absorbed more by your body, and expose more of your skin to the sun, then you will get energy a lot quicker.Now we all know that we get Vitamin D from the sun, and it is very important for your health and the recognition of your nutrients to break down and be accepted into your body. It’s almost like a gateway, wherein Vitamin D allows your minerals to be absorbed properly into your body. So if you don’t have Vitamin D, then this process can’t work properly. You will find that you’ve got a lot of deficiencies as well. You might also be worried about skin cancer. Well, we’ve got different thoughts on that. I don’t believe we could get skin cancer from the sun itself, I believe it’s more on the toxins and the impurities in your skin which are actually burned and which turn against you. So, how come we haven’t got problems on melanoma and skin cancer before, and then all of a sudden, within the last 50 years, we’re now having melanomas? Does that mean that the sun has changed? Or is it because we, and our diets, have changed? I would think it’s probably more so because of the latter. Our diets have certainly changed. The amount of chemicals and radiation inside of our bodies are the problem. The sunlight actually reacts to these chemicals and impurities in the body, under the skin, which actually turned against us. So, a little bit of sunlight every day, in the safe-sun periods, away from being sunburned, will actually do more good than harm. It is very important that everyone will recognize that sunshine is a vital part of health.If you’re not feeling very well, if you’re feeling ill and off-color, well, go for a walk in the sun. Expose your body to the sun and get 20-30 minutes of sunshine. You will feel the energy levels radiating out of you, you’ll feel a lot better afterwards, and it is amazing to see that it actually does you good. If it can make plants grow, make living things flourish, then it is bound to do you good as well. So, don’t just listen to those who are saying that the sun will do you a lot of damage, when it can actually do you a lot of good. It is a matter of managing and doing it properly. Sunlight is very important for health.EXERCISE and MOVEMENTAnother principle is exercise and movement. This is number five out of the seven principles. You need to move; you need to exercise. When I say exercise, I’m not saying you need to be running a marathon. I’m saying you can get out and do some walking, some stretching of your body, and doing some general movements through your whole body. This will do you more good than harm. In fact, we’ve got these things called lymph nodes right through our whole body, and they are not circulated from the heart. The lymph nodes’ fluids are not circulated because they are being pumped by the heart. Instead, they are circulated because of your movements and exercise, as well as through massage. So it is very important that you keep this happening always. Otherwise, they’ll build up, which will cause problems in your lymph glands. It is also important that you keep flushing them and moving them about because they will be stagnant and clogged with toxins.I’m sure everyone can move, walk around, do some stretching, and just generally get up and about. This means that you could get out for 20-30 minutes each day, and it will be a lot easier if you’ve got a routine related to this. If you haven’t got one, well, anytime you get out, you could stretch and move your whole body. It will do you a lot good. So, once again, if you’re feeling under the weather, it’s important that you actually do move. It is important that you do stretch and get the fluids within your body moving so you will be cleansed and the toxins will be removed from your body. Some areas of your body need movement to flush the toxins out and if you’re not moving, they’ll be just sitting there and become stagnant. If you see people with a lot of fluid in their legs, especially elderly people, they’re just sitting there, the fluid builds up in their legs. Now if you want to keep your body parts vital and alive, it’s important that you move about certain parts so that new blood can circulate through your body and through the parts that aren’t moving much. So, to flush out the toxins in your body, movement and exercise is very important.REGENERATIONNumber six on the principles of health is regeneration. This encompasses rest, relaxation, recuperation, and regeneration. That means that everyone needs to rest. Everyone needs to lay flat and lay their heads down, parallel to the earth’s surface. This is so that you can rest, regenerate, and recuperate. Our bodies are designed so that the magnetism and the electrical charge can actually flow properly. To do this, you need to be lying down. Have you ever worked too hard and think you just need to lie down? That is the feeling you get when your body’s saying, enough is enough, and that it needs to regenerate. It’s like a good battery: it can only go for so long before it depletes. If it’s lost, you can’t function properly. And that’s why regeneration is important.Now part of regeneration means that when you do lie down and close your eyes, it does not mean that you get some smartphone or iPhone app or other electronic device and try and fiddle with that because your brain is another organ that needs rest and recuperation as well. And that means shutting down the conscious and allowing it to go into regeneration mode. When you lay down and you rest, that means resting your brain as well. And it’s very important that you do have periods to rest every day, wherein you do not do anything except sit and reflect. Rest and recuperate. That means mentally as well. Otherwise, you will suffer from some sort of burnout later on, and we don’t want that. If you’re feeling ill, then rest and relaxation will surely bring you back to health. When you’re feeling overtired, rest and sleep will allow your body to regenerate and your brain to kick back into gear and reset itself every night. And it’s important that you get at least six hours of sleep every day. If you’re not, then you’re really cheating yourself, and later on you’re going to pay the price and you’re going to really suffer mentally about this. So it’s important that you get about six to eight hours of sleep per day. Rest and recuperate, lie flat down, and allow your body to kick-start itself and regenerate. That’s what the cells need: regeneration.RELATIONSHIPS and PASSIONThe last of the seven principles of health is the Relationship and Passion. Everyone needs to have good relationships, whether it’s with a passerby, you treat them very well, as you would want to be treated. This is also for the long-term relationships with your friends and loved ones as well. You want to have great relationships with positive people to uplift and build. You don’t want bad relationships that would tear down and destroy you. And that also pertains to your general health as well. Positive relationships build, while bad relationships destroy and tear down. It is important that you recognize this, because if you are around toxic people, who constantly batter and bring you down, then it would bring your health down as well. So, it’s a matter of minimizing the time and exposure to toxic people, and building up and allowing positive people to give you more influence instead.The other point there is passion. If you are passionate about something, then you will want to spend more time doing what you are passionate about. That includes your favorite hobby, sport, friends and family. You would want to spend time with these people or these passions. There is a saying that, without hope, we have nothing. Now, we have to have something in our lives which we would want to strive for, get up every day for, move forward for, and that is our passion. Whether it’s strictly for a relationship, for building ourselves up, some sort of hobby, or sport that we really enjoy, it’s important that we have hope in our lives. After all, if we don’t have a passion, then what are we here for? What are we really doing?In the passion, in the relationship, it is also a passion towards your Creator. God is a great avenue to rely on. You might think I am getting a bit spiritual, but it is true. Everyone needs a relationship with the Creator. Everyone needs a relationship with spiritualism in their own life. You need to reach out and realize it. It’s not all about you. You are part of the greater creation and you are part of a greater being and a greater purpose. To have a great relationship with your family and friends is great, but to have a relationship with the Creator is even better. To have a passion, a drive about these things, an inner drive wherein you know where you are going and what you are doing, that’s very important. Spiritualism is very important. Being passionate about something else other than yourself is also very important.Okay, so we’ve discussed on Whole Foods, Water, Air, Sunshine, Exercise and Movement, Regeneration, Relationships and Passion. If you tie all of these things together, and you live by these, and you use them as a driving force that you want to include in your life, then you will have a great and healthy life. And that’s what this is all about, health and living, to do things the right way. You will certainly function properly and healthfully as well. So, are you including all of these in your life? I hope so.I hope you’ve got the opportunity to actually reach out and allow others to help you as well. By helping others and allowing others to help you, by embracing these seven principles of health, you will live a much richer life. It is all about reaching out and helping others through these as well, not just yourself. So if you’ve got the opportunity to help, whether it is just for yourself or for others, this is what it’s all about.It’s very exciting to talk about these principles of health, for you will realize which one of them is lacking in your life. And then it’ll be up to you to go work on these things. If you’re not eating enough whole foods, or drinking enough water, if you’re not getting out and enjoying enough fresh air in your life, open your house up and let the air just breeze right through your house. Get out in the sunshine and enjoy that. Go for a walk, enjoy your rest time, allow your brain to regenerate and recuperate. Put enough effort into relationships and passion and you’ll feel the fulfilment of life right through your whole being.

Why Good Nutrition and Physical Fitness Is Vital to Good Health?

Health, nutrition and fitness are the three interrelated areas that determine an individual’s sense of happiness and well being.

Health
Health involves the physical, mental and spiritual levels of the individual. A physically healthy person is one who can carry out normal daily physical activities and respond to emergencies with out undo fatigue or pain. The health part of health, nutrition and fitness is achieved through a balanced program of good nutrition, healthy physical activity, continuous education and mental activities, and social and spiritual activities. Your choices of the food you eat and your physical activities affect both your short term and long term health (how you feel now and in the future). You may be getting plenty to eat, but if it is not a proper balance of choices from all five of the basic food groups you may be adding fat to your body without generating the energy to burn the calories and energy to the cells to carry out their functions. Healthy physical activity helps burn off any excess calories you consume, and keeps muscles and joints flexible and strong. Your efforts of continued education (reading, attending seminars, as well as attending formal education classes), and spiritual activities (social activities, attending devotional services, meditation, etc) provides you with a sense of accomplishment and well being. An important part of good health is being physically fit and maintaining proper body weight. Maintaining good health requires following a nutritional diet, and exercising to build and maintain muscles, and to burn of any excess calories.

Nutrition
The nutritional health part of health, nutrition and fitness deals with the food we consume to maintain our health and provide energy to carry on our daily lives. Nutrition is the process of nurturing or being nourished; the total of all the processes that a plant or animal uses to take in and process food substances to maintain a healthy life. A healthy nutrition life style requires a balanced diet of food selected from the five basic food groups, fruits, vegetables, naturally calcium rich dairy products or calcium enriched products, whole grains, and protein (lean meat fish, peas and beans). Other nutritional factors should also be considered. Most fruits and vegetables are better if they are consumed raw because heating destroys some of the healthy nutrients. Steaming and broiling food is better than boiling or frying foods. Preparing fresh fruits and vegetables is better than processed or prepared foods.

The prepared foods generally contain more salt (sodium) than necessary and other flavor enhancing substances. Some of these additives do not add any nutritional value to the food and may even be harmful to your health. More nutritional factors to consider are the variety of the fruits and vegetables in our diet. Nutritional data shows that dark green vegetables (romaine lettuce, kale, broccoli, etc.), and orange vegetables (carrots, sweet potatoes, pumpkin and summer squash) provides more nutritional value than some of the less colorful vegetables. Here are even more nutrition facts. Some foods contribute to burning fat. Green tea contributes to fat burning by increasing the body’s metabolism and increasing energy level. Foods high in protein are more difficult to digest so they require more calories in the digestive process. Good nutrition practices may not be sufficient for some people they may require unique supplements such as CoEnzimeQ10 or others.

Physical Fitness
Physical fitness part of fitness, health and nutrition is the ability to carry out daily activities, enjoy leisure activities and have a healthy immune system to resist disease and infection. Developing and maintaining good physical fitness requires a balance of good nutrition and varied physical exercise. There are there elements to physical fitness: specific fitness the ability to perform daily functions related to work or recreation, general fitness the ability to enjoy leisure time and a sense of peace with the environment, preparedness the ability to over come or avoid emergencies.

There also three factors in achieving good physical fitness good nutrition, physical exercise and restful (sleep). The nutrition maintains the health of the cells and provides the energy to perform the exercises. Physical exercise may be used to accomplish work to earn a living, participate in athletic events, develop and maintain healthy cardiovascular system, or control body weight. Physical fitness and how physical fitness is achieved varies depending on individual. If a person is involved in an occupation that requires vigorous activity and has good nutrition possibly no other exercise is needed to maintain a fit body.

However, even people who are who work hard at their occupation may need additional cardiovascular exercise to keep their heart and blood vessels in optimum condition. People whose profession does not require vigorous physical exercise special effort is required to achieve and maintain physical fitness. A good nutritional diet is the obvious starting point. Some easy things are use stairs rather than elevators, park a little farther from the office or store entrance, throw away the television remote, change channels the old fashion way, and walk to near by offices or neighbors rather than using the telephone. These efforts will help, but more vigorous physical exercise is needed for good physical fitness.

For cardiovascular health a routine of physical exercise over a period a minimum of 20 minutes three times per week is required. The best and generally most convenient cardiovascular exercise is walking. Another good cardiovascular exercise is swimming. Swimming will also help in building and toning muscles. The other factor in developing and maintaining physical fitness is strength exercise to build and tone muscle and to burn fat. Strength exercises are good for weight management because they stimulate muscle growth even after the exercise has been completed. This means that the body continues to burn fat for an extended period of time.

Mental Health
Mental health, as it applies to health nutrition and fitness, is the way we think, how we feel and how we act as we interact with our surroundings. Our mental health contributes to our relations with other people, how we make decision, make choices and how we cope with stress. People with good mental health are able to control their emotions, feelings and behavior. Keeping the mind active through reading, playing games, and an active social life contributes to good mental health.

Spiritual Health Spirituality can be defined as sensitivity or attachment to religion, or as a state condition of being spiritual. Some people ignore or overlook the importance of spirituality in relation to health nutrition and fitness, because they relate spirituality only to religion. Through out history man has struggled with the concept of spirituality. Basically spirituality is the struggle to become the most perfect person or individual. The path to achieve this goal may be through seeking external help through religion of some form, or internal through meditation and study of both present and past human interactions. The above is based on personal study, experiences and observations through out my life.

Harness the Potential of Technology in the Homebuilding Process

Homebuilders who aren’t interested in offering technology integration as part of their business model are now firmly in the minority. This point is proven by research from the CEA’s annual “State of the Builder Study,” which was compiled in conjunction with the NAHB Research Center. It states that 85 percent of builders believe technology is important in the marketing of a new home. The applications of this technology are extremely compelling to homebuyers: entertainment, whole-home control, security and more that can come with their new house, instead of them hunting for it on the aftermarket.Clearly, in these extremely competitive times, the time is now to embrace technology (if you haven’t already). And thanks to some retrofit technology that’s on the way, it’s effectively yesterday! Allow me to elaborate.Structured wiring and powerline
Wherever possible, structured wiring is a must for the 21st century home, bundling all of the home’s communications wiring into one coherent system. These bundles can include wiring for home networking, telephone, video, audio, alarms, infrared remote control and more. Running these wires before the walls are closed is more cost-effective and less disruptive than ripping up walls to do so at a later date. These bundles also serve as a Trojan horse, giving builders the opportunity to approach the homebuyer with new technological offerings as they become available.Structured wiring has some inherent advantages compared to more slapdash wiring installations. With all of the cables running back to a central wiring panel, it’s easy to change how and what each individual cable is connected to and what it is used for. Structured wiring also makes troubleshooting a snap, since each of the cables can be isolated and tested for problems. Furthermore, because all the cables run back to the central wiring panel, they can all be connected to the same source without the need for some outlets to pass through more splitters and splices than others. This greatly improves the consistency of signals.Structured wiring isn’t a good fit for every builder or every situation, however. With that in mind, here’s some great news. If you’re not willing to commit to structured wiring, a new option that leverages the electrical wiring in a home to transmit audio, data and more is on the horizon. This technology will allow you to retrofit your existing housing inventory at a reasonable cost and with minimal disruption to add a fresh twist for wooing homebuyers. The system will also provide an alternative way to offer some technology to homebuyers if you aren’t yet investing in full-blown structured wiring for new builds. A multi-room audio system using this technology will be available later this year with other solutions certain to follow.The first feasible multi-room audio system using powerline technology will be available later this year with other solutions certain to follow. If you hear the name Renovia in the near future, you now have the inside scoop.Explore Quick and Easy Demos
Demonstrating technology, particularly architectural consumer electronics like multi-room audio, has long been a thorny issue for home builders. A prominent objection is the expense. So consider this inexpensive trick to introduce the multi-room audio concept into your model home at a fraction of the cost of installing a full-fledged multi-room audio system. It starts by utilizing the consumer’s own music with an appliance they know and understand: the iPod.Multi-room audio today is a more compelling new-home option than ever because it ties directly into the exploding concept of “My Music” among consumers. The advent of portable music players like the iPod has enabled music collections to go virtually anywhere their owners go. Many home buyers would welcome the extension of “My Music” to an entire home. By providing a simple music demonstration, you can entice home buyers by showing them how uncomplicated, powerful and fun a multi-room audio system can be.Simply install an amplified source input and connect it to an iPod dock and in-wall or in-ceiling speakers. Set up a location in the room where an on-wall audio control pad would go. You don’t need to install a live control pad, just a blank plate covered with a transparent graphic that shows what a control interface would look like. Install this demo in the most public of spots in the home-the kitchen. Allow the home buyer to plug his or her iPod into the dock and hear the music instantly over the speakers. The demo will show the home buyer how easy it would be to hear “My Music” over the home’s audio system. It will make an immediate “I want that” impact on the home buyer: “Here’s something that will make life in this house simpler and richer.”This unique selling approach is highly affordable. Roughly speaking, a pair of speakers runs $200, an iPod dock runs $49, and an amplified in-wall local source runs $125. Add a nominal cost for speaker wire and installation, and you’ve got a slick demo that doesn’t break the bank.Find Your Digital Path
Believing technology is important, as the aforementioned CEA-NAHB study found, doesn’t make it easy. The complexity of choosing and installing home technology systems and products has always been the biggest hurdle for homebuilders, and it remains so. Low-voltage integration of consumer electronics products requires specialized skills, especially when dealing with proprietary technology platforms, rapidly changing technologies and user preferences, and the unique programming and configuration models many systems employ. Acquiring these skills-either by partnering with a local electronic systems contractor (ESC) or hiring your own talent-can be expensive and time-consuming. The builder just wants it to be profitable.
The current slowdown is giving us all a chance to reconsider, reflect and reboot what we do and how we do it. Right now is the time for the builder to consider this: What kind of technology offerings do my potential homebuyers want? Once you definitively answer that question, you can build a new, updated strategy from there-before you make any investments that may or may not be as focused and efficient as they should be.Homebuyers in 2009 are far more sophisticated about technology than they were even five years ago. Smart phones, multi-room entertainment systems, networked PCs, HDTVs, iPod docks, GPS systems and powerful universal remotes, among other products and concepts, have changed the way homeowners and homebuyers view technology. It’s no longer considered a convenience or a luxury to be “connected.” It’s now a lifestyle necessity. It’s something people expect, and it’s something that can and should be profitable for homebuilders.Identify what homebuyers care most about. Is it security, entertainment, energy management, convenience? A newly married twenty-something couple is probably going to get more excited about streaming music from their iPods all over the house, while a five-person family might want a dedicated home theater for movie nights and the ability to monitor security cameras from any TV in the house. Get a good sense of your target demographic’s needs, and explore and build your technology strategy and options from there.In-House or Partnerships?
One way larger builders are adding technology integration services is by hiring ESCs. These professionals often are members of the Custom Electronics Design and Installation Association (CEDIA), the main trade association for ESCs, which provides them training, certification and education. Both CEDIA and the CEA both offer a wealth of educational information for builders that includes best practices for technology installation.Ideally, every builder would be able to employ one or more in-house ESCs who could control the customer experience and installation process. Unfortunately, not every homebuilder has the resources to expand in this way, so long-term partnerships with reputable ESCs are the next best option.The worst nightmare for a builder is to hire an unfamiliar “tech guy” at the homeowner’s request who comes in, does the electronics and wiring installation, collects his check and is never heard from again. The builder is often left holding the bag, but unfortunately is simply not equipped to troubleshoot any sort of A/V or electronics systems issues. Homeowners don’t want to hear this, however.Before working with any independent ESC, demand that the ESC will be responsible for all follow-up service calls. The builder must be certain that the ESC will provide support over the long haul; if not, the installation should not proceed. By building a strong partnership with an ESC, the builder will gain a loyal and trusted A/V specialist on call who can provide punctual, effective service, rather than always scrambling at the last second to find someone to consult or, even worse, leaving it in the homeowner’s hands. Fortunately, collaboration between CEDIA, CEA and NAHB is at an all-time high and each trade group provides resources for pairing up homebuilders with ESCs on a local level.Involvement early in projects allows the ESC to plan progressively not only with the builder but with the other trades in order to avoid costly and unnecessary changes to wiring, closet/outlet placement and other things that can affect electronics installation and performance.Regardless of whether services are contracted or offered in-house, it’s wise for builders to have an understanding of “good, better, best” technology solutions for their customers. By offering coherent and appealing electronics packages, you can better keep on-time and on-budget. Avoid customization in all but the largest luxury homes, where price is secondary to the homebuyer and the sky is the limit.Whether through an in-house staff or a partnership with an independent ESC, home builders need to find the technology models that work best for them financially and logistically. Ignoring technology is no longer an option when dealing with today’s homebuyers. Fortunately, those of us in the electronics industry are willing and able to help builders get where they need to go. We’re willing and eager to do great work for you-both in your upcoming projects, and to help you sell your existing inventory.