Starting a photography business seems easy to begin with. All one needs is a good camera, an understanding of photography techniques, a love for photography itself, and the enthusiasm to turn a passionate hobby into a business.Unfortunately, it really isn’t as simple as that!The moment a talented amateur photographer makes the decision to become a professional, to earn money from their photographs, he or she ceases to be a photographer and instead becomes a marketer and seller of photography.The distinction between photographer and businessperson is crucial and understanding of this is essential if the would-be professional has a desire to be successful at selling their photographic work.Put simply, photographers do not make money taking photographs. They make money selling photographs.Sadly, the ease of entry into the photography business is so simple that many photographers find themselves asking the question, “how do I start a photography business” after they’ve already discovered that the reality is not as simple as they thought it would be after all!For those who are new to the photography business, or considering making the jump from being an amateur to professional photographer, there is a structured approach that could save some agony further down the line. This systematic methodology is called “The Six Pillars Of Success” and can apply to almost any small business.The six pillars are:
Mindset
Positioning
Marketing
SEO
Sales
Client relationships
MindsetBeing in business is not for the faint-hearted or thin-skinned. Because of this, it’s essential to maintain a positive mindset and keep your business goals firmly in sight. Commitment is a big factor here, too, and it’s important to be 100% committed to your success no matter the current circumstances. This also means investing in your continuing business education, and having a forward-thinking mentality that’s focused on your future growth.PositioningKnowing where to position oneself in the marketplace is something that will set the aspiring professional photographer apart from the competition. Identifying a photographic genre as a specialty, together with the demographic and personality of the ideal target client are a great start here. A pricing model also helps to determine which of those ideal clients will be willing to invest in the photography services and products on offer.MarketingIn its most simple form, marketing is the process of earning, and competing for, your ideal clients’ attention. Effective marketing helps to educate your photography prospects about who you are, your values and beliefs, how you conduct business, and how the client can most benefit from the experience of working with you.SEOSearch engine optimization (SEO) is critical to the success of any business in this day and age. A photographer might be the most personable and friendly person in the world and produce the most incredible photography their clients could possibly imagine, but that won’t matter one bit if no one can find them online. Even with the most amazing-looking photography website, it’s essential to ensure that the search engines have a good idea of what the website is actually about.SalesNo one wants to come across as the stereotypical used-car salesman, and if the client senses the photographer might be uncomfortable with his or her own prices or at all nervous about asking for the sale, they will instinctively become much more resistant to the sales process, making the sales job much harder. The answer is to learn how to sell from an ethical standpoint, and with the client’s needs firmly at heart.Client RelationshipsThis is where most professional photographers really trip up! They attract the right clients, create beautiful work for them, do a great job of selling it, and then never talk to the client again! This is a huge mistake, and can mean the photographer is stuck in a never-ending quest for new clients. The solution is to stay in touch with your family of valued clients. It’s easy to send them an occasional card in the mail, an email newsletter, or even call them on the telephone just to see how they’re doing.An Upward Spiral To SuccessAs you reach the last of the six pillars, you’ll see that a happy family of clients naturally causes you to be happier as a businessperson, which helps create an even stronger positive attitude.You also get to know your clients in a lot more depth, which then helps you when it comes to positioning yourself and your business in the marketplace.The process of marketing becomes much simpler and a lot less costly, since you’ll see a lot more benefit from word of mouth marketing.The SEO for your photography website is also made much simpler because your blog articles, for example, further help the search engines to see you as a local authority.The sales process becomes easier to manage because you’ve now created a good reputation within the community.Finally, your family of happy clients will love you more as your photography business becomes more established.
Starting A Photography Business: A Structured Approach For Success
How To Pay Off Your Mortgage In 5 Years
My wife and I were “home buyers” for at least 7 years on our current residence. Notice that I said home “buyers,” and not home “owners.” There is a common misconception that when you take out a mortgage, you are immediately a home “owner”
Assuming that you have a 30 year mortgage, the reality is that you are simply in the process of buying the home over a 30 year period. The bank, is the true owner of the property. If you don’t believe me, try missing a few mortgage payments, and see what happens.
3 months ago, we paid off our 30 year mortgage (in 7 years, or 23 years early). Now we are true home “owners.” In this article, I’m going to show you step by step how we were able to accomplish this. Using our existing income, and without incurring any additional debt.
Equity
Let’s talk about “Equity.” Equity, or appreciation, is the difference between what your home is worth and what you owe to the bank. So if you owe $100,000 and your house is worth $300,000, then you have $200,000 of Equity in your home.
We had roughly $250,000 of Equity on our house. We owed the bank $115,000 and our house was worth $367,000.
This $250,000 is dormant. Meaning, it looks good, but it wasn’t doing anything for us.
Home-Equity Line of Credit (HELOC)
So the first thing that we did was we ‘tapped’ into this equity. We went to the bank and took out an Home Equity Line of Credit for $50,000.
What is an equity line of credit? Also called a HELOC, an home equity line of credit is a liquid line that you are able to draw funds from at any time for any purpose. It’s like a gigantic credit card.
Although the HELOC had a limit for $50,000, the amount that we owed on it was $0 at the time that we took it out. This is because, similar to a credit card, you don’t owe anything until you actually use it.
Use HELOC to Pay Down Mortgage
Immediately after we got the HELOC, we withdrew $20,000 and applied it to our Mortgage (additional principal payment).
So at this point, we have $20,000 due on the HELOC, but our mortgage has been paid down by $20,000 (from $115,000 to $95,000).
Use HELOC as “new” Checking Account
Before I go on, let me mention that after we used the $20,000 to pay down our mortgage, we still had the same $115,000 of debt ($20,000 on HELOC and $95,000 on Mortgage).
So to payoff the HELOC, we just used it as our new checking account. When we got paid, we took 100% of our paychecks and applied it to the HELOC.
Now you may be wondering, “with all of our money going to the HELOC, how did we pay our bills?” Remember the HELOC is a “liquid” line. So at the end of each month, we made 1 withdrawal from the HELOC to pay our bills (including our mortgage).
100% of Cash Flow
For us, our monthly paychecks totaled roughly $6,000. Our bills, including our mortgage, and all of our living expenses (gas, groceries, etc.) totaled approximately $3,500. So by applying 100% of our monthly checks to the HELOC, and then using the HELOC to pay our bills, we were able to use 100% of our monthly cash flow to pay the $20,000 HELOC off.
So with and estimated $2,500 of cash flow ($6,000 minus $3,500) the $20,000 was paid off in 8 months.
Repeat The Process
We repeated this process until the remaining $95,000 was paid off (approximately 2 years).
What Do You Need?
1. Cash Flow – You must have positive cash flow in your household budget
2. Credit Score – A decent credit score (650 or above)
3. Equity – Positive equity in your home.
What You Should Know
VERY IMPORTANT: The HELOC should be used to paydown your mortgage. It should not be used to fund a vacation, buy a car, or a boat.
ALSO IMPORTANT: The HELOC is not a Home Equity Loan (HEL). A Home Equity Loan is a 2nd mortgage, and it is treated the same.
Business Advertisement
Business advertisement brings profits in sales. The key goal of such advertising is to convince the potential buyers to purchase manufactured goods and services. There are various avenues through which the customers get information about the true marketable products and services. These are television, radio, newspaper, magazine and recently online advertisement. The truly marketable product brand has now brought forth a novel integrated tactic that proves rewarding. The maintaining and cultivating the strategy by using the right tools at the right moment and in the right place is extremely necessary. The actual aim of the advertisement is to make people aware of products and services accessible under the brand name rather than selling the product.Significance of AdvertisementProduct publishing plays an important role in creating brand awareness among the general public. The potential buyers are persuaded to reach out for the products. In addition, the satisfied buyers make verbal publicity among the neighbors, friends and relatives. This leads to the increase of profits of companies by increasing its revenue. The expenses of advertisement in turn get good height in earnings. The popular modes of publishing goods and services are newspapers, pamphlets, brochures, magazines, journals and books.Advertising in print media is comparatively cheaper than availing through electronic media. By using this, one can cover a wide range of audiences belong to different age groups. For example, if a brand name is advertised on television the brand would get access to every home and offices, and also in other public places. With time, advertising on the internet is getting more popular. The internet is the most workable platform available till date not only in case of an advertisement, but in case of sharing new and creating universal awareness by sending them to every corner of the world.What Advertising Agencies Do?Many of the firms advertise their products to the potential buyers through their own advertising department. But, others depend upon some advertising agencies for promoting their brands and services. Organizations pay to these agencies for promoting their brand name. They are always there for recommending, and making the most of your advertisement costs of promoting your brand name on the right place.Advertising, therefore, is proper promotion of the products, not selling of items. It helps to give proper information about the brand. On the other hand, it facilitates general people know about the products and to buy the advertised brands more consciously. So, advertising is the link between company and their customers. Advertising not only gives the proper awareness of the products but also offers a nice introduction of the company. Attractive advertisements create demand in the public mind that in turn boost sales of the brand.Online AdvertisingOnline publishing of products and services promote the products in the best way as it is not limited by time and space. The different kinds of advertising sites are available for promoting products. We can select them based on our needs. The different kinds of methods available are Pay Per Click, banner ads, text ads, intext adds, link ads, flash ads, slider adds, hovering adds, pop up ads, pop in to add etc. You can take up as per wish. Online advertising is very specific to the audience. The advertisers use keywords or phrases in their online ads that are employed by the potential buyers in order to search for the products and services. More is, the online ads are region specific also. Banner advertising is a popular form of online advertising. Advertiser can advertise their banner by coming to an arrangement with online companies and publish their banner. It is more cost effective than other forms of advertising. There is just one time start up cost of creating a website. There are no associated costs like postage, storage, repeated design fee etc.A study by Google confirms that nearly 30% of internet-users read newspaper and they are likely to go online to research at least one product that they find in a newspaper. Internet advertising when combine with newspaper advertising can help advertisers to reach to targeted audiences. Whatever may be the media, without advertisement, business owners experience a much harder time to orient the business field in their support.